For The First Time Ever, Malaysia Has Its Own Stage At One Of The World’s Biggest Festivals

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For the first time in its history, South by Southwest (SXSW) will feature a dedicated Malaysian stage, putting homegrown, independent artistes directly in front of a global audience

If you've never heard of South by Southwest (SXSW), it is one of the biggest and most influential creative festivals in the world, held annually in Austin, Texas.

It's where music, film, tech, and culture collide, and it's famously known for discovering and launching global stars early in their careers.

And from 12 to 18 March, Malaysia isn't just attending. We're planting a flag.

Leading the historic Made In Malaysia stage is rapper and singer-songwriter Zamaera, who is also curating the lineup.

Joining her are four other Malaysian artistes, each representing a different sound, scene, and side of Malaysia's music identity.

Here's who will be representing Malaysia at SXSW 2026:

Zamaera
Known for her fearless fusion of hip hop, trap, electronic sounds, and local influences, Zamaera has been steadily gaining international attention since her SXSW debut in 2025.

Her latest single, Ikan Kekek, reworks a familiar Malaysian folk rhyme into a bold, modern track, making it especially meaningful as she leads Malaysia's first SXSW stage.

MURTY
With smooth vocals and contemporary R&B influences, MURTY delivers silky vocals that feel like a 2am drive with feelings you haven't unpacked yet.

His sound leans into groove and emotion — the kind that makes international listeners go, "Wait, Malaysia has this?"

Yes. We do.

Zoe Tan
Representing Malaysia's indie and folk scene, Zoe brings intimate songwriting and stripped-back sounds to the stage. Where others might go big and bold, she leans quiet and intentional, showing that Malaysian artistry isn't limited to one genre or mood.

Lil Asian Thiccie
Known for her playful and unapologetic hyperpop sound, Lil Asian Thiccie brings Internet-era energy and bold visuals into the mix. Her presence highlights how Malaysian artistes are experimenting fearlessly with global digital sounds while keeping their own identity intact.

I-SKY
Blending techno, EDM, and alternative elements, I-SKY represents Malaysia's growing electronic music scene. His sound brings club-ready energy to the stage, proving that Malaysian electronic acts can stand confidently alongside international names.

Since 1987, SXSW has helped launch the careers of artistes like John Mayer, Coldplay, and Amy Winehouse

The festival attracts music industry professionals, media, and audiences from around the world, making it a powerful platform for emerging talent.

For Malaysian artistes, performing on a dedicated national stage at SXSW isn't just about playing music overseas. It's about visibility, credibility, and opening doors to new opportunities on a global level.

The Made In Malaysia Stage at SXSW 2026 is currently open for partnerships and collaborations

If you'd like to get involved, you can enquire at [email protected]

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