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Candy Crush is expanding its sugary empire by launching Candy Crush Crushable, a new daily web puzzle game available exclusively on Yahoo Games
Developed by the company behind Candy Crush, King, this bite-sized format aims to fit seamlessly into modern routines.
With a new level released daily, players can test their skills with a "candified" logic challenge.
The goal is to provide a sense of achievement through micro-wins, helping users find moments of joy.
The game's launch follows data showing that almost 40% more people play digital games in the morning compared to last year
According to King, there is a growing demand for games that offer a quick sense of accomplishment before the workday begins.
Each day, Crushable reveals a fresh level where players arrange a tray of candies on a board in the correct sequence.
The game is a test of logic that requires players to think ahead and experiment with placements.
Once the correct order is found, the board clears in a colourful cascade, scoring a "tasty victory".
Players can track their stats, share their performance with friends, and challenge family members to beat their scores
Luken Aragon, the VP of Marketing for Candy Crush Saga at King, said the partnership brought the experience to players at a tremendous scale.
He added that the game felt "fresh, rewarding, and made for daily play".
To celebrate, Yahoo released a campaign called "Crush Your Day" starring television actor Frankie Muniz
The ad featured a '90s-style cereal commercial vibe, where a grey morning transformed into vibrant colour once the game appeared.
Muniz, who is a self-proclaimed morning person, mentioned that Yahoo had long been part of his daily rituals. "I'll be adding Crushable into the mix," Muniz said, adding he enjoyed playing the over-the-top character.
The game is part of a broader relaunch of Yahoo Games, which aims to become a leading destination for casual play. For those in the US, the game is available on the Yahoo Games app.
For Malaysian fans of Candy Crush, you can play Crushable here.
