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If you've been meaning to clear out your lingerie drawer, this might be your sign
Pierre Cardin is bringing back its Recycle Old Bra campaign this May, where shoppers can recycle their pre-loved bras and receive a RM100 voucher towards a new bra purchase.
Even better, all bra brands are accepted, so you don't need to bring only Pierre Cardin items.
The campaign runs from 1 to 31 May 2026 at selected Pierre Cardin Lingerie boutiques nationwide, including:
- Sunway Pyramid
- IOI City Mall
- AEON Bukit Tinggi
- Southkey Mid Valley
- Ipoh Parade
- Sunway Carnival
- Suria Sabah
To participate, customers only need to recycle at least one old bra at any participating boutique.
In return, they'll receive one RM100 voucher that can be used towards a new bra purchase.
Collected bras will be sent to Kloth Cares for repurposing through its circularity initiative, helping reduce textile waste instead of sending unwanted items to landfills.
Here are a few things to note before heading over:
- Each customer is entitled to redeem only one voucher
- Limited to one voucher per customer, per day, per boutique
- Vouchers are available on a first-come, first-served basis while stocks last
- Please ensure bras are properly packed before recycling
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