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This Spotlight is sponsored by Cosway.
From 26 to 28 September, Cosway celebrated their 46th anniversary with Cosway Reimagined 2025
Cosway Reimagined 2025 was a three-day carnival held at LaLaport Bukit Bintang City Centre.
The event marked a new era for the brand under their Chief Executive Officer, Chryseis Tan, featuring activities centred around health, beauty, and lifestyle.
The first day was kicked off with a Smart Fitness workout session that was led by instructors from Bossfit
The workout session was a part of Cosway's efforts to encourage people to stay active.
After the Smart Fitness session, there was a 'XHS Official x Cosway Seminar', which discussed how platforms like Xiaohongshu are influencing shopping habits and digital communities.
Evening highlights included a health talk by nutritionist Yun Zun, who shared practical wellness tips and insights on maintaining a balanced lifestyle.
The day continued with a makeup tutorial that drew a lively crowd. Shoppers watched step-by-step demonstrations and learned simple techniques they could try at home.
There was also a 'Gachapon Spin & Win' booth, where participants queued up for a chance to win exclusive prizes and Cosway merchandise.
There was a large turnout on the second day for key announcements and recognitions
The afternoon began with a speech by YAM Tunku Tun Aminah binti Sultan Ibrahim Ismail, Chairman of Berjaya Corporation Berhad, who highlighted Cosway's contributions to the Berjaya Group and its potential to inspire young entrepreneurs.
This was followed by Chryseis Tan's first public address as CEO, where she outlined her plans to strengthen Cosway's brand and drive future growth.
"Leading a company with such a proud legacy is both a privilege and a responsibility I embrace fully," she said.
"Cosway Reimagined is our commitment to what comes next — fresher, bolder and built to thrive for generations ahead," she added.
During the event, Cosway officially launched cosyoung, its new lifestyle brand targeted at younger consumers. The line combines clean, science-backed skincare and wellness products designed for modern routines. Visitors experienced the range firsthand at the cosyoung interactive zone.
The day continued with the MPOS Elite Recognition Ceremony, followed by the signing of MOUs with international partners such as LocknLock, Zerocipe, Kolmar BNH, Ildong Bioscience, and Davos Life.
In the evening, guests joined a media tour, a panel talk with Kit Mah and Yun Zun, and the Nn Regenix Top Sales Recognition Ceremony. The day wrapped up with the Grand Lucky Draw, where Ogawa sponsored three top prizes.
The final day maintained the lively pace with workouts and health talks
There was another Smart Fitness session and mat pilates class, along with a closing health talk by Yun Zun.
One of the key highlights of the day was the Skintification of Hair with Zerocipe talk, which discussed scalp health and introduced a skincare-inspired approach to haircare.
At the close of the event, Chryseis Tan reflected on Cosway's journey and the significance of the celebration. "With fresh energy, we are reimagining Cosway for the future — refreshing our brand, driving growth, and inspiring generations to come," she said.
Go ahead and make Cosway a part of your wellness routine or learn more about the newly launched cosyoung here!
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