Cover image via Watsons Malaysia (Provided to SAYS)
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Watsons Malaysia has been crowned "Brand of the Year" in the Health & Beauty category at the 2025–2026 World Branding Awards, further cementing its position as Malaysia and Asia's No. 1 health and beauty retailer
The award, presented under the Regional Tier, recognises brands that have achieved strong consumer recognition across multiple countries in a specific region. Fewer than 100 brands worldwide earned the coveted title this year, making Watsons Malaysia's win even more remarkable.
Held in Osaka, Japan, the 20th edition of the World Branding Awards celebrated leading global, regional, and national brands. The programme, organised by the World Branding Forum, is regarded as one of the world's most respected platforms for brand excellence.
Watsons Malaysia's recognition reflects its commitment to helping customers "Look Good, Do Good, Feel Great", while consistently raising the bar in retail innovation, customer engagement, and creating meaningful shopping experiences for millions of Malaysians
"Thank you, Malaysia, for recognising Watsons Malaysia as the Brand of the Year in Health & Beauty.
"After more than 31 years in Malaysia, this award would not have been possible without the support of our customers and members, alongside the passion and dedication of our team. Our promise is to continue empowering lives, evolving with your needs, and putting smiles on our customers' faces," said Caryn Loh, Managing Director of Watsons Malaysia and Chief Operating Officer of Health & Beauty Asia at AS Watson Group.
With more than 750 stores across the country, Watsons Malaysia serves millions of customers monthly through its nationwide network and online platforms
This year also marks the 15th anniversary of the Watsons Club loyalty programme, now boasting over eight million members. This is a milestone that further strengthens Watsons' place as one of Malaysia's most loved retail brands.
Earlier this year, Watsons Malaysia also clinched "Brand of the Year 2025" and the Platinum Award in the Retail category at the Putra Brand Awards. It marks the retailer's 11th consecutive win in the category, and its first time receiving the top Brand of the Year accolade, a testament to strong public support and customer trust.
