Cover image via Shanghaiist
Before you get annoyed by that (clearly) clickbait headline, it wasn't our attempt. It's only a literal interpretation of what a blatantly racist Chinese laundry detergent commercial purports to show.
In the ad, done for Qiaobi laundry detergent, a young Chinese woman doing her laundry is seductively approached by a paint-splattered, dirty looking black man.
Image via Shanghaiist
As he comes near her, she puts the detergent inside his mouth and shoves his body down into a washing machine for a thorough rinsing.
After the wash is done, a clean Chinese man rises out of the machine.
Image via Shanghaiist
While racism is not something anyone would expect from a detergent ad, as Shanghaiist reports, it's exactly what the Chinese company has opted for to show their detergent's "cleaning" abilities
*As you can see, the young woman is visibly delighted with the results.*
The video, as Shanghaiist explains in their report, highlights a big issue and the attitude in the countruy over race and skin colour:
*"Thanks to traditional beauty standards valuing white skin, many Chinese people have a well-established phobia of dark skin which unfortunately also breeds racist attitudes towards people of African descent, who are viewed by some as "dirty" simply because of their skin tone."*
