Cover image via Wikimedia
Malaysian automobile manufacturer Proton Holdings Sdn Bhd has started to recall almost 100,000 units of its Exora, Preve and Suprima models to fix the issue relating to the engine's oil cooler hose since yesterday, 16 February
Image via CarAdvice
Proton CEO Datuk Abdul Harith Abdullah said that the company is improving its customer service by announcing future product recalls openly and actively engage customers through various modes of communication
Car recalls are rather common in the automotive industry so it shouldn't be a surprise that Proton is recalling more than 100,000 cars this time. Car recalls protect customers from potential dangers and customers are usually entitled to get a free repair.
Meanwhile, netizens are praising Proton for its bold move to recall its cars in the market and took it is a sign of improvement
Image via Facebook
Image via Facebook
Image via Facebook
However, Abdul Harith admitted that Proton has struggled to make an impact in the market due to negative public perception. They're now working towards building a more positive image.
**Proton has launched a rebranding campaign by introducing its new tagline – "It's in the Drive!" – to encourage people to drive its new cars to get a hands-on experience for themselves, rather than relying on long-held prejudices.**
It has also introduced a fresh new look for its logo which is identical to the previous one but the tiger emblem is enlarged while the word "PROTON" has been removed.
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