Cover image via Malaysian Digital Association (Provided to SAYS)
The Malaysian Digital Association (MDA) has announced its new leadership lineup for the 2025–2026 term
The organisation is reaffirming its commitment to guiding the industry through a period of major transformation driven by artificial intelligence, global economic shifts, and evolving digital trends.
Taking over as MDA President is Nicholas Sagau Tony Ngimat, Chief Operating Officer of REV Media Group, while Pranav Jha, Head of Media Practices at GroupM Malaysia, steps into the role of Vice President.
These appointments follow the recent promotion of outgoing MDA President Eileen Ooi to CEO of PHD APAC, a move that highlights Malaysia's growing impact in the regional digital scene.
MDA also announced Cindy Eliza Vaz, Chief Digital Officer of IPG Mediabrands, as its new Treasurer. Her background in data-driven marketing and media strategy is expected to strengthen the association's financial stewardship. Lydia Wang, recently appointed COO of Star Media Group Berhad, will continue serving as Secretary.
Left: Cindy Eliza Vaz | Right: Lydia Wang
Commenting on their new roles, both Nicholas Sagau and Pranav Jha shared their thoughts on the industry
"The digital landscape is at a critical juncture, with AI set to disrupt the ecosystem like previous technologies have reshaped the digital world. It's now more crucial than ever for MDA to act as a facilitator, driving collaboration and innovation," said the newly appointed president of MDA.
The new vice president chimed in, adding, "I am honoured and excited to take on this new role at MDA. It's been a very enriching journey for me over the last three years, being part of this convergence of ad agencies, publishers, advertisers, and tech companies.
"I am looking forward to strengthening MDA's promise of nurturing talents, shaping digital and tech best practices, driving new cross-industry initiatives, and recognising the best work of our people."
The 2025–2026 MDA Council features representatives from a wide range of major industry players
This includes REV Media Group, Astro Media Solutions, Dentsu Holdings (M) Sdn Bhd, FCB Shout, iMedia Asia Sdn Bhd, PETRONAS, Sinar Karangkraf Sdn Bhd, Star Media Group Berhad, Vivaki Malaysia, and Xamble Group Limited.
