Cover image via Malaysia Airlines (Provided to SAYS)
Malaysia Airlines Berhad (MAB) has signed a three-year Memorandum of Understanding (MoU) with Atout France, the country's official tourism development agency
The collaboration aims to promote travel and boost tourism to Paris through Malaysia Airlines' global routes.
The MoU was officially presented on 20 April in a ceremony attended by senior representatives from both sides.
Among those present were:
– Agnès Angrand, Deputy Director for Mainland China, Hong Kong, and Taiwan markets at Atout France
– Michiko Watanabe, ASEAN Marketing Manager at Atout France
– Emily Tan, Head of Global Marketing of Airlines at Malaysia Aviation Group
Agnès Angrand (second from left) and Emily Tan (third from left) at the MoU ceremony.
Image via Malaysia Airlines (Provided to SAYS)
"We are confident that this collaboration will significantly contribute to strengthening France's position as a premier leisure and cultural destination for Malaysian and regional travellers.
"Through this partnership, we aim to enhance the visibility of France in key markets, while Malaysia Airlines will solidify its status as one of the key airline partners for travel to France, expanding its reach and presence through our joint efforts," said Angrand.
This strategic partnership will see both organisations work closely on various initiatives to encourage travel and enhance the overall tourism experience
The collaboration will combine Malaysia Airlines' strong international network with Atout France's expertise in showcasing French destinations, helping to attract more visitors to France.
Dersenish Aresandiran, Chief Commercial Officer of Airlines from Malaysia Aviation Group, said, "We are excited to collaborate with Atout France to promote travel to one of the world's most cherished destinations. France is a key market for Malaysia Airlines, and this MoU represents a significant milestone in expanding our reach.
"By leveraging our extensive global network and signature Malaysian Hospitality, alongside Atout France's expertise in showcasing the richness of French culture, we aim to provide travellers with seamless journeys and unforgettable experiences. This collaboration underscores our commitment to enhancing travel connectivity and supporting the growth of global tourism."
The partnership also highlights both parties' shared commitment to supporting the recovery of global tourism
By strengthening flight connections and promoting France as a top travel destination, Malaysia Airlines and Atout France aim to grow market reach, increase travel demand, and offer travellers easier access to France's rich culture, food, and leisure experiences.
