Cover image via aluk_77 (Instagram)
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A group of influencers recently came under fire for pulling a prank on a homeless man by giving him a bag of food, only for it to contain nothing but chicken bones
Social media users expressed outrage over the incident, saying the prank had crossed the line and was done in poor taste.
The influencers have since apologised and taken down the video from their social media accounts.
In a subsequent apology video, one of the influencers claimed to have discussed the prank with the homeless man before filming
Because of this video, everyone thought we fed chicken bones to the homeless man," he said in his apology video.
"It's a collusion. It means [we're] making [content]. We [actually] gave him the complete meal: two pieces of chicken and rice," he added.
"In fact, our original intention from the beginning was to help people. We [even] asked him, [if he could] act with us. He agreed. Please give us a better chance," he said.
The Malaysian Communications and Multimedia Commission (MCMC) has since launched an investigation into the incident
In a statement today, 5 August, MCMC said it is investigating the matter under existing laws and warned that the perpetrators will face firm action.
"Acting on public complaints, the MCMC has started investigations into the circulation of a video showing a group of people, believed to be influencers, giving food waste to a homeless person.
"MCMC takes this matter seriously, as making and sharing content that takes advantage of the less fortunate for cheap entertainment, views, or attention is wrong and upsetting to the public.
"Sharing content that insults or belittles someone's dignity is not only unethical but also contributes to the normalisation of inhumane culture in society," they said.
MCMC also reminded users not to share or upload any content that could disrupt public order.
