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CHAGEE is facing backlash for displaying a map suspected to feature China's controversial 'nine-dash line' on its mobile app
The map, introduced in 1947, has been a source of contention among Vietnam, Malaysia, the Philippines, Brunei, Indonesia, and Taiwan due to China's sweeping claim over much of the South China Sea.
According to Tuoi Tre News, the milk tea brand from China was preparing to enter the Vietnamese market, encouraging locals to download its app ahead of its grand opening.
Customers were reportedly able to claim free milk tea on the opening day through the app.
However, social media erupted with criticism when users discovered the controversial map on the app's region selection page.
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CHAGEE Vietnam's official Facebook page has been flooded with thousands of angry comments and reactions
Its last post on 14 March garnered over 52,000 'angry' reactions at the time of writing.
Despite the backlash, CHAGEE has yet to release a statement addressing the issue.
Meanwhile, the controversy has also made waves in Malaysia, where a viral Facebook post about the incident, dated 17 March, gained over 850 shares.
The post highlighted Malaysia's ongoing territorial disputes with China over Beting Serupai (James Shoal), Beting Patinggi Ali (North Luconia Shoals), and Beting Raja Jarum (South Luconia Shoals).
Many Malaysian netizens also criticised CHAGEE over the controversy.
The 'nine-dash line' represents China's extensive claims to significant parts of the South China Sea, encroaching on the territorial waters of six different nations
In 2016, the Permanent Court of Arbitration in The Hague rejected China's historical basis for this claim.
However, China has refused to recognise the ruling, maintaining its stance over the disputed territories, reported TIME.
Image via China US Focus
