Cover image via mothership
On 3 August, a photograph showing a BreadTalk Singapore staff member filling up plastic bottles with Yeo's brand soya bean milk was published on RedWire, a Singapore news site
Image via RedWire
Redwire also pointed out that BreadTalk Singapore has used their brand image as a way to up the prices – one packet of 1-litre Yeo's soya bean cost only $1.00 (RM2.80) which could easily fill up to 4 bottles. BreadTalk then sells one bottle for $1.80 (RM5).
BreadTalk Singapore was quick to clarify the incident by putting up a statement on Facebook. The company is also in the midst of transiting from bottle sales to dispensary sales.
However, damage has been done and the photo has made its rounds all over the Internet, and BreadTalk Singapore is coming under fire for their distasteful mistake
Most netizens were outraged by the pricing and the misleading label of 'freshly produced' found on the bottles
Image via BreadTalk Singapore's Facebook
Image via BreadTalk Singapore's Facebook
Image via BreadTalk Singapore's Facebook
The lack of apology in the statement angered some
Image via BreadTalk Singapore's Facebook
Image via BreadTalk Singapore's Facebook
Some also pointed out that it's unhygienic to open and repackage sterilised products
Image via BreadTalk Singapore's Facebook
Image via BreadTalk Singapore's Facebook
More photos showing BreadTalk Singapore staff repackaging Yeo's soya bean milk into bottles, which the store then sells as a BreadTalk "freshly prepared" soya bean milk drink
Image via RedWire
Image via Hardwarezone
BreadTalk Singapore is not new to controversy. In March, the confectionary chain left a bad taste in the mouths of Singaporeans after selling commemorative buns to mark the passing of Lee Kuan Yew.
Image via BangkokPost
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