Cover image via twitter.com/JoTrust
In case there's been an influx of women posting selfies but with their lipstick all smeared up, don't worry, it isn't a fashion faux pas
However, chances are, you might be seeing a lot more smeared lip selfies on your social media feeds over the next several days
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Women are smearing their lipstick for a good cause. It's called #SmearforSmear. It's a new social media campaign and hashtag that aims to raise awareness about Cervical Cancer Awareness.
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It involves posting a smeared lip selfie, encouraging women to get regular Pap smears* to screen for cervical cancer. Then, like the ALS Ice Bucket Challenge, nominating others to do the same.
Pap smears?* What's that?
What is cervical cancer?
In support of the campaign, celebrities like Georgia May Jagger and Rita Ora have posted smear lip selfies on their Instagrams
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You can join and follow along with the #SmearforSmear hashtag and the curated page on Jo's Cervical Cancer Trust's website
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