Cover image via 
Follow us on Instagram, TikTok, and WhatsApp for the latest stories and breaking news.
South Korea's leading lifestyle and fashion brand, TOPTEN10, is officially making its Malaysian debut in January 2026, with its first store opening at Sunway Pyramid
If you're all about clean, comfy, and effortlessly stylish looks (basically, dressing like your fave K-drama leads), this one's for you.
Founded in 2012 under Shinsung Tongsang Co. Ltd, one of South Korea's biggest names in textile and apparel, TOPTEN10 is all about what it calls "Good wear".
In other words: timeless, high-quality basics that don't scream for attention, but always look put together.
The brand has quickly become the number-one lifestyle SPA (Specialty retailer of Private Apparel) brand in South Korea, with over 300 stores nationwide and even a few outlets in the Philippines
It offers everyday clothing for men, women, and kids, from comfortable, stylish basics to casual wear and activewear.
Instead of chasing fast-changing trends, the brand focuses on comfort, craftsmanship, and functionality
Every fabric, every stitch, is thoughtfully considered, backed by over five decades of expertise from its parent company.
The brand has also been stepping up its sustainability game with initiatives like:
- Eco-fleece made from recycled plastic bottles
- Better Denim that uses up to 71% less water
- Low-carbon cotton and corn-based fibres (Sorona) for a smaller environmental footprint
Ahead of its grand opening in January 2026, TOPTEN10 is giving fans a little pre-opening fun
Shoppers can snap a selfie with the decorated wall outside the new TOPTEN10 store on the Ground Floor of Sunway Pyramid, share it on their Instagram Story, and tag @topten10_malaysia and @sunway_pyramid.
Show your Instagram Story in-store during the first three days of opening and snag an exclusive TOPTEN10 gift! (Limited to the first 100 redemptions, first-come, first-served.)
