Cover image via TikTok Shop
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The TikTok Shop Bazar Raya recently gave locals the chance to explore and support homegrown brands
The event featured over 80 seller booths and appearances by popular personalities, including Dato' Sri Siti Nurhaliza, Khairul Aming, Khai Bahar, Erra Fazira, Mierul Aiman, and Eira Syazira.
The bazar also marked a major milestone for 700 incubated micro, small, and medium enterprises (MSMEs)
Thanks to structured upskilling and digital enablement programmes implemented in partnership with KUSKOP and TikTok Shop, these businesses collectively generated over RM28 million in sales. Notably, 74% of the sellers are women, highlighting the inclusive impact of the initiative.
The results reflect the impact of structured digital training and support on local entrepreneurs
YB Steven Sim Chee Keong, Minister of Entrepreneur and Cooperatives Development, said, "The fact that 74% of the 700 incubated sellers are women is a clear testament to the inclusive economic participation fostered through our continuous collaboration with TikTok Shop.
"KUSKOP remains steadfast in our efforts to upskill local entrepreneurs to build resilient Malaysian brands and drive meaningful economic growth. By equipping MSMEs with the necessary digital capabilities through public-private partnerships, we are future-proofing small businesses while strengthening the economic fabric and livelihoods of our local communities."
Nur Azre Abdul Aziz, Senior Director of Strategic Partnerships at TikTok Shop Malaysia, noted that the collaboration empowers MSMEs to scale sustainably online.
She added: "Our collaboration with KUSKOP is anchored in a shared vision to empower local MSMEs to scale sustainably within the digital economy. The significant participation of women entrepreneurs in this initiative underscores how our full-funnel discovery e-commerce ecosystem serves as a catalyst for accelerating inclusive socioeconomic growth.
"We are thankful for the trust of our government partners and continue our unwavering commitment to fostering a vibrant digital environment where businesses of all sizes can thrive."
The partnership continues to build infrastructure for long-term success
TikTok Shop LIVE Hubs in Sabah, Kuala Lumpur, Johor, and Kelantan have already hosted over 100 on-ground training sessions, reaching more than 3,000 MSMEs. They have also facilitated over 1,800 hours of livestreaming, generating more than 40 million views.
Plans are underway to expand the LIVE Hubs to Pahang and Penang, providing more entrepreneurs with access to training and professional livestreaming facilities.
For many of the participating MSMEs, the bazar and the training programmes were more than just sales opportunities
They were a chance to showcase how Malaysian businesses are adapting, learning new digital skills, and turning online opportunities into real growth.
For more information on TikTok Shop's Bazar Raya Sale, visit this website.
