Cover image via TikTokShop
Over the Ramadan and Hari Raya period, Malaysian brands and creators on TikTok Shop managed to double their sales figures. Whoa!
As part of the Raikan Raya 2025 campaign, Malaysian micro, small, and medium-sized enterprises (MSMEs), brands, and affiliate creators saw a huge spike in sales, with over three million affiliate creators and more than 1.7 million local sellers joining in.
Image via TikTok Shop
During the campaign, strong seasonal demand saw the average order volumes per customer double compared to usual sales periods
At the same time, the year-on-year sales boost for brands on TikTok Shop Mall outdid platform-wide growth by nearly 1.2x.
Overall, Muslim Fashion, Beauty & Personal Care, and Food & Beverage were the top performing categories.
Nur Azre Abdul Aziz, TikTok Shop Malaysia's Director of Strategic Partnerships, credited this momentum to strong community interest
"The 100% year-on-year sales growth of Malaysian MSMEs, creators, and brands is a reflection of our growing community, higher consumer purchasing power, and stronger public-private collaboration.
"TikTok Shop remains committed to helping more Malaysians build sustainable livelihoods through e-commerce as we continue this momentum," she said.
Image via TikTok Shop
TikTok Shop's Raikan Raya 2025 Awards celebrated the platform's top sellers and creators
A bunch of familiar names took centre stage for their amazing performance during the campaign:
-
Anas Zahrin – Top Creator
- Khairul Aming – Top Livestream
-
ELGINI Malaysia – Top Lifestyle Seller
-
Bulan Bintang – Top Fashion Seller
-
Nur Food – Top Daily Essential Seller
-
Skintific Malaysia – Top Beauty & Personal Care Seller
-
GOOJODOQ Malaysia – Top Electronics Seller
-
LadyBossRafa – Top Health Seller
Image via TikTok Shop
Azzim Zahid Azmi, Founder of Bulan Bintang, said TikTok Shop helped them build real festive connections
"Winning Top Fashion Seller at TikTok Shop's Raikan Raya 2025 awards is a proud milestone for us. This unique platform has empowered us to go beyond traditional retail, turning festive campaigns into meaningful connections with our customers.
"TikTok Shop isn't just a sales channel, it is where commerce meets culture, storytelling, and real-time engagement. We're honoured to grow alongside an e-commerce platform that champions Malaysian homegrown brands," he added.
Image via TikTok Shop
