19 Must-Watch Festive Ads In 2025 To Get You Geared Up For Raya

Raya is not complete without them!

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Editor's note: This list is in no particular order.

1. This year, Watsons' Raya ad will hit you right in the feels — warm, nostalgic, and endlessly entertaining!

Watch as Uncle Ropie and Uncle Ramli go all out to win Mama Rokiah's heart in Watsons' hilarious Raya ad. Plus, look forward to your favourite characters such as Adnan Sempit, Mami Jarum, and the Gerak Khas squad all coming to life. The video will also feature legendary stars like Ayda Jebat, Datuk Yusof Haslam, Maya Karin, Shaheizy Sam, Kartina Aziz, Hisyam Hamid, Ropie, and Mia Sara Shauki.

Get ready for chaos as these characters shake up their Raya celebrations with their amusing antics!

2. Grab your Tiket Bas Sehala down memory lane with IJM's Raya ad

IJM Land's Hari Raya film this year takes you on a heartfelt journey through time, where memories resurface and traditions come alive. As Haikal heads home, each stop reconnects him with memories, traditions, and loved ones.

The touching film reminds us to celebrate the moments and people that make balik kampung unforgettable.

3. CelcomDigi's heartfelt Syukur short film sheds light on the untold struggles of returning home for Raya

Gratitude is something we tend to overlook especially during challenging times. While going home for Hari Raya is a given for many, CelcomDigi's Raya ad shows the struggles some face to make the trip to balik kampung.

Watch the story of Melor, as she finds the strength and hope to celebrate with her mom this year.

P.S. Keep an eye out for a special cameo by Yuna!

4. Abah Saya Uncle Mike by Etika is a timely reminder that family is built on bonds, not blood

Based on a true story, Etika brings you an unforgettable journey of three Malay boys raised by a Chinese father, Mike Tong. To reconnect with their roots, Mike sends them off to celebrate Raya the right way with their Mak Long. But when they arrive, something feels off. What could be missing? Watch the adventure unfold in this heartwarming tale!

5. Experience the story of Mahsuri like never before, with Cosmoderm's Raya retelling that'll have you in stitches

What if Mahsuri's curse didn't bring misfortune but banished all men for seven years instead? Cosmoderm's hilarious twist on this classic tale will have you hooting with laughter as the girls go full survival mode!

Can they break the curse, or are they stuck in a world without men? Watch till the end to find out!

6. Relying on AI for everything, even for celebrating Raya? Takaful reminds us that some traditions are meant to be kept alive.

Watch what happens when three siblings rely too much on technology, only to soon realise that some traditions cannot be taught through the screen.

Tune in for laughs and a reminder of what truly matters during Raya featuring cast such as Nabila Razali, Fimie Don, and Dalia Farhana.

7. Don't know what to do with your duit Raya? PTPTN gives you a step-by-step guide in this hilarious Raya ad.

PTPTN's Raya ad this year shows a daughter asking her father to save her duit Raya in her Simpan SSPN account. Seems simple and straightforward, right? But keep watching as he unveils everything you get to enjoy with Simpan SSPN, seriuslah!

8. Listen to true stories of Grab riders and drivers in this heartwarming Raya ad

To many of us, Grab riders and drivers are people we rely on for food, transport, and more. But to their families, they are the real unsung heroes of our community. This Raya, step into their world and hear their stories, told in their own words.

9. Agro Bank's Raya ad is bittersweet, following the story of a mualaf couple awaiting their son's return for the festive season

This Raya was supposed to be a joyous occasion for this mualaf couple, but without their beloved child, everything felt empty. Right when they're about to give up waiting for him, he shows up with a gift that they'll never forget.

10. Tropicana's festive ad reminds us that Raya is wherever your family is

This Raya, Tropicana wants to remind us all that home is where the heart is. Tropicana's Raya ad emphasises that regardless of location, being with family during the festive season is the best kind of tradition.

P.S. Watch out mystery gifts on their Facebook profile 🙂

11. Raya breakups are the worst, amirite? Watch how Lisa bounces back in this four-episode Raya series by Kiehl's.

Follow Lisa's story in Cahaya Raya, a TikTok exclusive Raya series. After breaking up with her boyfriend, Lisa bounces back from heartbreak by opening a nasi lemak stall. What will happen next?

@mykiehls

Ep. 1: Puas betul tengok Raya jerit macam tu. Kalau korang pula, agaknya apa yang buat korang rasa nak menjerit sekarang? Nantikan episod #KiehlsCahayaRaya seterusnya yang akan datang tak lama lagi! #MYKiehls

original sound – Kiehl's Malaysia – Kiehl's Malaysia

12. Get into the Raya mood with Fanta's catchy song and brainwashing rap

Raya is not complete without your fave festive Fanta drinks, especially with all the food you'll be eating. And while you're at it, play Fanta's festive song on repeat — confirm you'll get "Fanta Raya" stuck in your head, hehe.

13. RedOne captures the chaotic Raya morning in this relatable short film

What are Aman and Iman up to on Raya morning and why is their Paksu furious? You'll have to watch RedOne's Setulus Hati Aman & Iman to watch the chaos unfold. 

14. SIRIM's Raya ad reminds us that lacking is not an obstacle, but a fuel for the spirit to succeed

SIRIM's Raya ad this year follows an inspiring story of Adam, a special needs boy, and Debok, a cat he adopted from his school. See the world through the eyes of Adam, as he forms an inseparable bond with Debok, and they both prepare to celebrate Hari Raya together.

15. Eldest siblings, unite! ASNB's Raya ad is made for you.

While eldest siblings are always looking out for the family, they too need some love and appreciation, especially during the festive season. ASNB's Raya ad masterfully tells of the sacrifices and struggles an eldest sibling endures for her family. Get your tissues ready for this one!

16. PETRONAS brings a heartfelt reminder that Raya is all about togetherness

This Raya, PETRONAS brings a touching story that proves the simplest moments can hold the deepest meaning. Follow Rafi's journey as he discovers that true togetherness isn't about where you are, but who you share it with. Don't miss it!

17. Bank Rakyat's Raya ad this year is a moving tribute to the salam we often take for granted

A salam isn't just a gesture — it's a symbol of love, respect, and connection. This Raya, Bank Rakyat delivers a heartfelt reminder of the deep meaning behind this simple act. Starring Beto Kusyairy, Jalil Hamid, and Nadhir Nasar, this emotional ad is sure to leave an impact. Grab some tissues and give your loved ones a call after this one!

18. What is 'itu' in Farm Fresh's latest Raya ad? You'll have to watch to find out!

Everything is in place for Amir's Raya — except for one crucial thing. What is itu, and why is it so important? Join him on his mission in Bawa Balik Yang Itu, brought to you exclusively by Farm Fresh.

19. Watch how Maybank's Raya ad turns a simple salam into something extraordinary

This Raya, witness the heartwarming story of Balqis, a young girl with a congenital limb difference, as she experiences the true meaning of salam which was made possible through innovation, community, and unwavering support. Watch her inspiring journey unfold in Maybank's 'Projek Salam'.

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