Cover image via MILO Malaysia (Provided to SAYS)
The East Coast saw a massive turnout over the weekend as more than 12,000 Malaysians gathered in Kuantan for MILO Malaysia Breakfast Day (MBD) 2025, marking the event's return to the region as part of the brand's 75th anniversary celebration
The event was further elevated by the presence of Kebawah Duli Paduka Baginda Tengku Ampuan Pahang Tunku Azizah Aminah Maimunah Iskandariah, who joined in the festivities alongside participants, reflecting the strong cultural and emotional connection Malaysians have with MILO.
"MILO has been in Malaysia for 75 years, and I've been drinking it since I was little — I still enjoy a cup every morning. I hope you'll continue your works in the schools, especially with the MILO van, because that's what we all remember most about MILO.
"Back in school, we always looked forward to sports day and the MILO van — we would queue up for it. Drink MILO — it's good for you. I drink it without milk or sugar. Congratulations to MILO and Nestlé Malaysia," said Tunku Azizah.
Image via MILO Malaysia (Provided to SAYS)
The event featured a variety of activities promoting active living, including the popular MILO Breakfast Run, Zumba sessions, fitness workouts, and the interactive MILO Goodness Truck
Special guests Nadhir Nasar and Erysha Emyra also joined the crowd, taking part in the run and engaging with fans, especially younger participants.
One heartwarming moment saw a young boy waiting near the finish line to walk the final stretch hand-in-hand with his grandmother, while another parent could be seen jogging beside her young son, gently encouraging him to keep going whenever he slowed down.
Image via MILO Malaysia (Provided to SAYS)
Image via MILO Malaysia (Provided to SAYS)
The event also highlighted real stories from families, like Nor Shahila Ramli and Mohd Dzul Haimi, who took part in the run with their three children, marking their third time participating in the event.
Another couple, Atiqah Ameran and Maliki Shafie, said they were inspired by the event's popularity on social media, and decided to bring their whole extended family along to share in the fun.
MILO Malaysia Breakfast Day 2025 has already made stops in Putrajaya, Johor, Penang, and now Kuantan, drawing nearly 60,000 participants so far
The campaign will continue in Kedah and Terengganu in the coming months as MILO aims to promote healthy habits and strengthen community bonds through accessible sporting and wellness activities.
As MILO Malaysia Breakfast Day 2025 progresses, it remains a powerful platform to promote the importance of breakfast, encourage active living, and celebrate 75 years of nourishing the Malaysian spirit.
Image via MILO Malaysia (Provided to SAYS)
