Cover image via KaraThis Spotlight is sponsored by Kara.
Kara is celebrating 25 years of being a beloved staple in Malaysian kitchens with the Legasi Kara Sempurnakan Raya campaign, featuring a limited edition batik packaging design, community events, and contests with attractive prizes
Since 1999, the brand has provided Malaysians with cholesterol-free and preservative-free coconut cream, playing a key role in both everyday and festive dishes.
As part of its anniversary celebrations, Kara has introduced a limited-edition batik-inspired packaging
The design reflects Malaysia's cultural heritage and symbolizes the connection between past, present, and future generations.
"Kara has been part of Malaysian families for 25 years, enhancing their culinary heritage with authentic flavors," said Kara Marketing Malaysia general manager Susanto.
"We remain dedicated to bringing that same love and authenticity to every meal," he added.
Image via Kara
To spread the spirit of generosity, Kara gave back to the community while setting a new record in the Malaysia Book of Records
As Malaysia's leading coconut cream brand, Kara made history with a record-breaking bubur lambuk giveaway, which was recognised by the Malaysia Book of Records for serving the most amount of welfare homes within a single day.
The giveaway was held at the Dang Wangi District Police headquarters, where Kara collaborated with UtusanTV, the Dang Wangi district police, celebrity chef Datuk Ismail, and Petron.
Altogether, frontline workers prepared 10 pots of bubur lambuk, which amounted to 3,000 servings that were distributed to 25 welfare homes and the surrounding community.
Image via Kara
Image via Kara
Image via Kara
There was also a meaningful buka puasa dinner with orphans in Kuala Lumpur
In the evening, Kara held a cheerful and meaningful iftar session at Restoran Rebung in Kuala Lumpur, joined by orphans from Pertubuhan Kebajikan Asnaf Al Barakh.
The children were treated to a delicious meal which featured dishes created using Kara coconut cream, embracing the spirit of togetherness and giving.
Image via Kara
To boost community participation and reward loyal customers, Kara launched the Legasi Kara Sempurnakan Raya contest, which runs until 15 May
To participate, you'll need to spend at least RM20 on Kara products to stand a chance to win prizes worth up to RM350,000.
Prizes include a Perodua Alza MPV, three 25g gold bars, shopping vouchers, limited-edition Christy Ng x Kara batik tote bags, and Touch 'n Go reload pins worth RM80.
"We're incredibly grateful for the support Malaysians have shown Kara for 25 years" said Kara head of marketing, Jessi Choong
"The contests are our way of saying thank you-and making sure everyone feels part of this celebration."
If you're looking for something fun to do, you can get moving with the Legasi Kara Dance Challenge
The contest, which runs until 20 April, will gather Malaysians from all walks of life to immerse themselves in the festive vibes by dancing along to the campaign's original song performed by Ernie Zakrie and Syamel.
Check out the video below to see what it's all about:
By showing off their best moves, participants will stand to win prizes worth up to RM16,000!
Heres how to join:
STEP 1: Dance, record, and post your video on Instagram, Facebook, or TikTok.
STEP 2: Follow @karamalaysia and include the hashtags #LegasiKaraDanceChallenge, #Kara25Tahun, #IngatSantanIngatKara, and #KaraMalaysia.
STEP 3: Use the song Legasi Kara Sempurnakan Raya by Ernie Zakri and Syamel.
STEP 4: Tag @karamalaysia and three friends, and you're done!
Ready to get into the Hari Raya spirit with Legasi Kara Sempurnakan Raya?
Be sure to follow Kara's social media pages on Instagram, Facebook, and TikTok!
