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This Spotlight is sponsored by Grab Malaysia.
Chinese New Year brand films are usually straightforward, you press play, spot the logo within seconds, and settle in for a festive storyline
But this year, one brand decided to do things very differently.
Instead of just another festive story, this CNY film plays with your attention by weaving together multiple brand ads into a single storyline
Watch the video below to see if you can guess who it belongs to:
One moment, you might think it's a Vinda ad. The next, it feels like it belongs to Jasmine Rice, Jaya Grocer, Oriental Kopi, Subway, or KyoChon.
Each brand gets their moment to be highlighted without ever breaking the flow, making the entire film feel like one long, continuous story rather than different ads stitched together.
This format breaks away from the usual festive advertising trend, where brands compete against each other for attention.
When you finally get closer to the end of the ad, it's revealed that Grab has a distinct message this year: "Huatever you want, Grab got."
Whether you need things from Vinda, 7UP, Jasmine Rice, KyoChon, Subway, Oriental Kopi, Jaya Grocer, or even the services from GXBank, Grab has you covered for this coming Chinese New Year.
From packet drinks to food and groceries, you can get it all on Grab today!
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