Cover image via Big Tree
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Ever paused before leaving a comment online?
If you're one of those keyboard warriors who fire off opinions without a second thought, Big Tree wants you to take a moment.
Their new campaign, 'Komen atau Tidak?' (To Comment or Not?), encourages Malaysians to think carefully before posting. The campaign also carries the tagline 'Fikir Dahulu, Berkata Baik Selalu', which translates to Think First. Speak Kindly Always.
It's a reminder for everyone to pause and reflect before commenting online, promoting kindness, mindfulness, and responsible digital behaviour.
Cyberbullying is on the rise, and its impact is felt by real people every day. That's why Big Tree is stepping in to make a difference.
Their network of digital billboards is turning everyday advertising spaces into reminders that encourage empathy, respect, and thoughtful online interaction. The campaign is designed to be interactive as well.
And you can be a part of it too. Share your best tips for commenting positively online, and the top three submissions will win cash prizes and be featured on Big Tree's billboards, turning your simple words into messages of kindness for everyone to see.
Big Tree sees its billboards as more than just advertising spaces
"'Komen atau Tidak?' is our way of encouraging everyone to pause, reflect, and choose kindness. This campaign is about empathy and respect, but also about taking responsibility — by educating one another and changing what we can control: our own words and actions online," said Stephanie Wong, Chief Operating Officer of Big Tree.
Ready to make your words kind and inspiring?
Share your advice and you could be one of the voices featured on Big Tree's billboards.
Submissions are open from 6 November to 4 December! Visit Big Tree's official website to join the movement.
