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With everyone jumping on the AI bandwagon lately, Beryl's Chocolate decided to take a cheeky jab at the trend, and the result is both clever and hilarious
In a recent post celebrating their 30th anniversary, the beloved Malaysian chocolate brand shared that they teamed up with "AI" to create something special… only to cheekily cross it out and reveal they worked with actual illustrators instead.
The campaign features adorable, hand-drawn artwork from local artists fibiii.art and Soofang, whose illustrations were turned into limited-edition T-shirts, tumbler, and stickers
Each design is packed with colourful, whimsical details, such as chocolate bars, tiramisu, and cheerful characters celebrating 30 years of Beryl's joy.
And fans are loving it! The illustrated tumblers became an instant hit when they launched at 1 Utama back in August.
"Who knows… they might just make a sweet comeback soon!" the company hinted.
It's a sweet reminder that while AI is taking over everything these days, there's still something truly special about human creativity, especially when it comes to art (and chocolate)
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