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Matcha lovers, you're not imagining it — that green goodness is harder to find lately
A worldwide matcha shortage is sweeping from Japan's lush tea fields straight into Malaysian cafés, and even big names like Niko Neko Matcha and ZUS Coffee are feeling the pinch.
In a recent update, Niko Neko said it's been swamped with demand, so much so that it has started rationing matcha powder.
To make sure everyone gets a taste, the popular matcha supplier chain updated its purchase policy several weeks ago, stating that customers can only buy one unit of matcha powder per person.
Other tea powders and products aren't affected, but the flagship matcha is now strictly limited.
Meanwhile, ZUS Coffee also shared that its ceremonial-grade matcha is running real low due to the global shortage
Drinks will still be available for now, but you may notice fewer outlets carrying matcha items as stocks dwindle.
About a week ago, the team said they're working to bring in the next premium batch from Japan as soon as possible.
Why is the world suddenly out of matcha?
Matcha's rise from niche Japanese tea to global wellness superstar has sent demand skyrocketing.
TikTok recipe trends, coffee shop culture, and that oh-so-Instagrammable vibrant green have all helped boost its fame.
Although matcha has long been established here, reports show that its popularity has also been rising significantly in other parts of the world.
But unlike regular tea, matcha comes from specially grown and shaded leaves, which require meticulous farming and processing.
Only around 6% of Japan's tea becomes matcha, and each harvest cycle takes years.
Image for illustration purposes only.
Image via MatchaClimate change isn't helping either. Recent heatwaves in Japan have cut yields by as much as 20%, making this year's harvest especially tight.
Combined with older farmers retiring and limited land for expansion, the supply squeeze is real.
For now, the matcha craze isn't slowing down, but the supply sure is. So, if you spot it on the menu, savour every sip while you can.
