Cover image via Anna Shvets/Pexels & Canva (Edited by SAYS)
TikTok Shop is kicking off its annual 6.6 Birthday Fiesta, a mid-year shopping campaign that offers major deals, live entertainment, and interactive livestreams
Image via TikTok Shop
With flash deals, stackable vouchers, and livestreams featuring top sellers and brand creators, TikTok Shop's birthday celebration aims to combine entertainment and ecommerce in one digital space.
This year's celebration highlights include Birthday Bundles from as low as RM6 and stackable savings
This year's 6.6 Fiesta Birthday offers a variety of promotions aimed at boosting savings and engagement. Shoppers can expect birthday bundles priced at RM6, RM66 and RM666 along with unlimited free shipping.
On top of that, TikTok Shop is offering stackable vouchers worth up to RM100. These include Free Shipping Vouchers, EXTRA Vouchers for selected products, Bonus Cashback Vouchers, and Seller Vouchers from participating brands.
All four can be applied together at checkout, giving users the opportunity to maximise their savings across popular product categories such as beauty, tech, home care, and food.
Image via TikTok Shop
The 6.6 Birthday Fiesta Showdown livestream takes place on 4 June
One of the campaign's highlights is the 6.6 Birthday Fiesta Showdown, scheduled for 4 June from 8pm to 11pm. The livestream will feature influencer team battles, shopping challenges, and games designed to engage viewers while spotlighting exclusive products and bundles.
During this event, viewers can also access RM6 Birthday Flash Deals, which include promotional pricing on popular items such as:
- AIK CHEONG Cafe Art Chocolate with Superman Tumbler
- ar FÜM Softener 4-pack
- Mars Wrigley confectionery
- WHISKAS cat food bundles
- Breeze 5-in-1 detergent capsules
Alongside everyday items, TikTok Shop is offering substantial markdowns on premium products during the fiesta period such as:
- CUCKOO i Model Air Purifier – RM266 (originally RM1,700)
- PerySmith Cordless Vacuum Cleaner – RM200 (originally RM1,699)
- Glade x Hello Kitty Scented Gel Set – RM6 (originally RM51.60)
- WAH CHAN 999 Gold Clover Pendant – RM228 (originally RM299)
Image via TikTok Shop
Local performers and live giveaways will accompany the shopping content
To keep the festive atmosphere going, TikTok Shop has also lined up performances by local artistes Nadeera and Imran Ajmain. Throughout the campaign, there will be giveaways every 30 minutes, offering further incentives for users to tune in and participate.
Whatchu waiting for? The TikTok Shop 6.6 Birthday Fiesta is currently live and runs until 6 June 2025.
Users can join the celebration by following #TikTokShop66FiestaHariJadi on the app to stay up to date with the latest drops, livestream times, and voucher announcements.
Redeem your vouchers here, or head to the Shop tab in your TikTok app.
