Cover image via Scoot (Provided to SAYS)
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Scoot has teamed up with Malaysian illustrator Riynn Lee to capture the joy of discovering new flavours abroad and at home
Scoot's latest campaign, "Scoot Beyond Borders, Turning Flavours into Journeys", highlights Malaysia's passion for food.
Together with Riynn, better known as @mashpatooties on Instagram, the campaign features her personal journey and culinary adventures in Phu Quoc, Vietnam through colourful illustrations.
From fresh seafood to bustling local markets and plantations, Phu Quoc is one of Scoot's newest destinations, operated on the Embraer E190-E2 aircraft.
Here's a look at Riynn's unique illustrations of Phu Quoc:
Riynn enjoying a bowl of Bun Quay.
Image via Scoot (Provided to SAYS)
Riynn on a coconut boat.
Image via Scoot (Provided to SAYS)
Riynn at a pepper plantation.
Image via Scoot (Provided to SAYS)
Riynn cooking at the pepper plantation.
Image via Scoot (Provided to SAYS)
Riynn at a fish sauce factory.
Image via Scoot (Provided to SAYS)
Riynn at a night market.
Image via Scoot (Provided to SAYS)
Riynn enjoying Bo Kho.
Image via Scoot (Provided to SAYS)Through a social media series and interactive stickers on WhatsApp and Instagram, Riynn will continue sharing her travel adventures
"I am very honoured and excited to embark on this collaboration with Scoot. As an artist, translating my own experiences into visual narratives strongly resonates with me.
"I hope Malaysians will see themselves in the illustrations and be inspired to chase new food adventures with Scoot," shared Riynn.
Riynn Lee illustrates her journey through Phu Quoc with Scoot.
Image via Scoot (Provided to SAYS)Scoot currently operates to over 70 destinations across the Asia Pacific, the Middle East, and Europe
"At Scoot, we believe that travel is more than just getting from one destination to another; it is also about creating memorable experiences, whether through spending time with loved ones, trying a new activity or even enjoying a good meal.
"For many Malaysians, food evokes memories and emotions. And that is why we decided to collaborate with a young and creative Malaysian illustrator to capture the joy of discovering flavours that spark curiosity and that sense of exploration," said Agatha Yap, Director of Marketing, Communications and Loyalty at Scoot.
