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This Spotlight is sponsored by Pet Universe NOURISH.
These days, pet owners are willing to go the extra mile for their furkids. Some even insist their pets have the same level of nutrition they do!
That's exactly what Pet Universe NOURISH, a Malaysian brand that specialises in "humanised" pet nutrition, and Thai-based International Pet Food Co. Limited (IPF) are setting out to achieve together.
On 2 November, the two brands officially signed a strategic partnership to co-develop science-backed, sustainable, and human-grade pet food for the ASEAN region
The ceremony, held at EQ Kuala Lumpur, was witnessed by Yang Mulia Tengku Faizwa Binti Tengku Razif of the Malaysia International Economic and Social Development Association (MIESDA).
At the signing, Pet Universe NOURISH CEO Patrick Chin said, "It's about creating innovative, premium pet food that gives pet parents complete peace of mind."
"Together, we will drive innovation, regional growth, and industry leadership in Asia's pet nutrition sector," he added.
The goal set by Pet Universe NOURISH is to bring the same care and science found in human nutrition into every pet's daily meal
The brand, which began in the UK and has grown into a full pet wellness ecosystem in Malaysia, champions transparency, sustainability, and science-based nutrition across its formulations.
The partnership with IPF, known globally for producing human-grade food to international safety standards, takes this mission to the next level by aligning Malaysia's homegrown innovation with Thailand's manufacturing excellence and scale.
Through this partnership, both companies will collaborate on new product formulations
The collaboration also supports the ASEAN 2025 goals of "Inclusivity and Sustainability", which also highlights Malaysia and Thailand's desire to promote responsible pet care.
For pet owners, it means greater access to quality pet food that's safe, nutritious, and reflective of the care they already give their furry companions.
The partnership will focus on:
- Ingredient transparency: Pet owners will be able to identify a full list of ingredients included in Pet Universe NOURISH products.
- Science-backed nutrition: Recipes will be developed with veterinary and academic expertise.
- Sustainability: All products will be sourced responsibly and be made using eco-friendly practices across the supply chain.
Pet Universe NOURISH currently offers a curated selection of cat and dog food under the Vitality and Heritage collections
The Vitality Collection: Grain-free recipes formulated for specific health needs such as digestion, hypoallergenic diets, and weight management.
The Heritage Collection: Balanced meals enriched with probiotics and superfoods like apples, flaxseed, and turmeric to support overall wellness.
Each uses real ingredients like fresh white fish, salmon, lamb, and other wholesome proteins for human-grade nutrition.
You can learn more about Pet Universe NOURISH's premium pet foods here
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