Cover image via Snickers Malaysia (Provided to SAYS)
SNICKERS just dropped a new limited-edition flavour in Malaysia, and it sounds amazing
Introducing SNICKERS OATS DARK CHOCOLATE, a bold twist on the classic that brings together oats, peanuts, nougat, and caramel, all coated in indulgent dark chocolate.
And guess what? SEVENTEEN's Kim Min-gyu, who's the official SNICKERS Asia Brand Ambassador (and unofficial bias-wrecker of all Carats 😘), has a go-to ritual for enjoying it.
"Pair it with a hot cup of coffee — it's the ultimate recharge combo," he shared at the recent #SNICKERSOnTheGo pop-up event in Sunway Pyramid.
We don't know about you, but if Min-gyu says it's the ultimate combo, we're taking notes.
The new flavour joins the ranks of SNICKERS Almond Dark Chocolate, adding to the brand's lineup of more premium takes on the iconic bar we all know and love
It also comes in two pieces per bar, perfect for sharing (or not 👀), and boasts half the sugar while keeping that full-on SNICKERS taste.
"We're evolving SNICKERS into experiential spaces, planting ourselves into our consumers' culture, in this instance, K-pop culture," said Sean Jeong, West Asia General Manager of Mars Wrigley.
"People want uplifting moments in their daily life. We know this variant delivers that, and hope Min-gyu;s creativity will spark some pairing ideas — starting with his!" added Catherine Yap, Asia Marketing Director.
Min-gyu is officially the face of SNICKERS in Asia, and it's not hard to see why
As a member of SEVENTEEN, the first K-pop group in history to break five million first-week sales for a single album, he's captured hearts all around the world with his outstanding performances and energetic personality. Plus, he's totally serving visuals! 😍
Whether you're a Carat or just a chocoholic with good taste, this new SNICKERS collab is the perfect excuse to treat yourself. SNICKERS OATS DARK CHOCOLATE is a limited-edition flavour btw, so don't wait too long to try it.
BRB, heading out to grab one before it sells out faster than SEVENTEEN's concert tickets!
