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A Kedahan foodpreneur recently made satay go viral in Nanjing, China
At the Jingbao Food Festival, Sinwantz set up a small satay stall and instantly drew a massive crowd.
Within just 60 minutes, over 1,500 sticks were sold.
The festival ran for a week, four hours a day, and every session was a sellout.
On average, Sinwantz pulled in between 2,000 yuan (RM1,300) and 6,000 yuan (RM3,900) daily, charging 10 yuan (RM6.50) for three sticks.
What impressed people most was that he didn't change the recipe to suit local taste buds
The menu was straightforward: chicken and beef satay, served with ketupat, cucumber, and peanut sauce — just like back home. No shortcuts, no fusion twists.
Sinwantz told SAYS he wanted to ensure locals in China could taste satay in its truest form, exactly the way Malaysians enjoy it.
His journey started in 2018 when he opened an F&B stall in Jitra, Kedah
Trips to China for cultural events later revealed just how little people there knew about Malaysian cuisine.
"I saw a big chance to introduce Malaysian satay to the people in China. At the same time, I wanted to expand my business internationally," he shared with SAYS.
Now, he's running an online business on TikTok.
But, here's the twist. Sinwantz actually grew up speaking Mandarin in Jerantut, Pahang.
He spent eight years in a Chinese primary school and grew up in a household where his mum embraced Chinese culture.
So, when it came to working the crowd in Nanjing, he could easily chat with customers in Mandarin, while switching to Bahasa Malaysia with his cameraman.
Sinwantz shared that he never wanted to just sell meat skewers
He wanted to showcase Malaysia's unique flavours and culture, one satay stick at a time.
And if the queues in Nanjing are anything to go by, it looks like Malaysia's humble satay has just won a new legion of fans in China.
