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A roadside stall selling king crab in Kota Bharu, Kelantan has become an overnight sensation after going viral on social media, with hundreds of eager customers flocking to it daily for a taste of the luxury seafood
Priced at RM85 each, the crabs sold out within just 15 minutes on opening day, with all 150 pieces snapped up by eager customers, reported Berita Harian.
The stall is run by Mohamad Ikhmal Nur Hakim Mohamad Yusof, 30, and his wife, Nurul Al Fatonah Awang, 30. Ikhmal said the idea began when his wife was craving king crab, a delicacy usually found only in upscale restaurants.
"To fulfil her wish, I bought some. Then my wife suggested selling them at an affordable price so more people could enjoy seafood that usually costs hundreds of ringgit," he said.
The couple first took orders from home and delivered to customers, but eventually switched to a roadside setup due to time constraints
They promoted their business on TikTok and Facebook, and it quickly went viral — drawing long lines of customers to their stall, which opens at 4pm and runs until sold out.
Still, Ikhmal admits supply remains a challenge. He insists on sourcing only fresh crabs, but high capital costs and size variations mean the number they can sell each day is limited.
For Nurul, the key to their success lies in both price and presentation
Unlike raw seafood, their crabs are served pre-cooked with two homemade sauces — chilli and buttermilk — making them ready to enjoy on the spot.
"People prefer ready-to-eat seafood. That's why our crabs, served hot with sauce, are always in such high demand," she said.
Among their loyal customers is Azlina Alawi, 42, who travelled from Ipoh, Perak, just to buy crabs and bring it home to her family in Pengkalan Kubor.
"I've had king crab before, but I wanted my parents to try it too. Yesterday, I couldn't get any because they sold out, so I came again today.
"The price is very reasonable compared to what I usually pay, and it gives more people the chance to enjoy king crab," she said.
