Cover image via Chagee (Provided to SAYS)
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CHAGEE has just unveiled a wholesome new collab starring Tanned Hello Kitty, the sun-kissed Sanrio sweetheart adored across Asia
Launching this Friday, 12 December, the crossover introduces a brand-new, limited-edition Cocoa Oolong Milk Tea, perfect for getting into the festive feels.
Here's what goes into that comforting cup:
– Premium Oolong from Wuyi Mountains — a UNESCO-listed tea, known for its roasted, floral, honeyed notes
– Cocoa from Côte d'Ivoire's Gold Belt — one of the world's most prestigious cocoa origins
It's a warm, velvety drink that starts off aromatic and ends with a smooth cocoa finish.
Instead of her usual fair look, this collab spotlights Tanned Hello Kitty, a collectable favourite across Asia known for her breezy, tropical glow
She's breezy, she's warm-toned, she looks like she remembers to wear SPF but still somehow tans beautifully.
Her cocoa-toned vibe pairs perfectly with the drink, like two cosy companions showing up when you need them most.
According to CHAGEE, the collab is meant to feel comforting and familiar, just like those warm, meaningful connections we cherish during the holidays.
What's a festive collab without adorable merch?
CHAGEE is releasing a line of limited-edition items inspired by Tanned Hello Kitty's sunny charm:
– The Snuggle Snap
– The Cuddle Sling
– The Plushie Charm
– The Mini Charm
Clip them to your bag, carry them as an accessory, or gift them to that one friend who's obsessed with Hello Kitty.
The Cocoa Oolong Milk Tea will be available in:
- Regular — RM14.90
- Large — RM16.90
All drinks come in limited-edition festive cup packaging, plus an exclusive thermal bag carrier that looks like it's ready to accompany you everywhere.
There are also festive bundles
Starting 12 December:
- 2 Large Cocoa Oolong Milk Teas + Free Snuggle Snap
- 1 Large Cocoa Oolong Milk Tea + Cuddle Sling — RM46.90
Starting 19 December:
- 2 Large Cocoa Oolong Milk Teas + Plushie Charm — RM52.90
- CHAGEE App voucher bundle — Redeemable for a Mini Charm
To spread the holiday cheer, CHAGEE is running a C-Pose Challenge across 15 selected outlets nationwide.
Here's how to join:
- Snap a pic striking the signature CHAGEE "C" hand pose with the Hello Kitty in-store display
- Follow CHAGEE on social media
- Post it with @my.chagee and #CHAGEElovesHelloKitty
- Show your post to the store team
You might score exclusive rewards like drink vouchers and Hello Kitty x CHAGEE merch.
For more updates, follow CHAGEE Malaysia on Instagram, Facebook, and TikTok.
