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Following strong public participation last year, Big Tree's 'Foto Hari Raya Paling Menarik 2026' campaign returns this year, running until 29 March to celebrate and share Raya moments
Carrying the tagline "Berkat Dikongsi, Bahagia Dirasai" (blessings shared, joy embraced), the 2026 edition continues Big Tree's commitment to fostering togetherness and community engagement through storytelling and digital out-of-home (DOOH) media.
"After witnessing the incredible response and heartfelt moments shared by Malaysians last year, bringing this campaign back felt only natural," said Muhamad Fariz Mustafa, Chief Operating Officer of Big Tree.
"Hari Raya is about togetherness, gratitude, and giving back. Through Foto Hari Raya Paling Menarik 2026, we hope to once again provide a platform for Malaysians to share their cherished moments while extending blessings to those in need," he added.
You can stand a chance to win awesome prizes from Big Tree when you participate in the campaign
That's right, throughout the campaign, 12 winners will be selected to receive "Duit Raya" worth RM500.
Besides that, Big Tree will also contribute RM200 under each winner's name to the Media Prima – NSTP Humanitarian Fund.
That's not all, the real highlight here is that your Raya photo can also be featured in Big Tree's DOOH screens
Send in your best and most interesting Raya or Ramadan themed photos and the selected ones will be showcased nationwide on Big Tree's DOOH screens for two weeks, from 6 to 19 April 2026, turning your average cityscapes into festive displays that highlight the simple moments connecting us all.
This campaign is part of an effort that is aligned with Media Prima's #SamaSamaBerkat theme for Ramadan Raya 2026. Encouraging Malaysians to embrace the spirit of the festive season and share blessings with each other, creating cherished memories that last a lifetime.
