Cover image via ASIA2025 (Provided to SAYS)
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Vietnamese celebrity and influencer Cindy (Huỳnh Thị Diễm Mi) has been crowned the grand winner of the All Star Influencers Award (ASIA) 2025
Outshining over 100 influencers from 19 countries across Asia and the Middle East, her big win came with a cash prize of RM63,690, an exclusive trophy, and a luxury holiday to Dubai.
Coming in second was Sheren Natalia from Indonesia, who took home RM21,130, a trophy, and a Dubai trip. Meanwhile, Rainnie Dara from Cambodia placed third, earning RM12,678, a trophy, and her own Dubai getaway.
Cindy, who also won the Best Storyteller Award, said she was shocked by the outcome.
"I didn't expect this win. Thank you to everyone who believed in me. I plan to use the prize money to support my family first," she shared after the award ceremony.
This year's event saw participants from 19 countries, including Malaysia, Singapore, Indonesia, Thailand, India, China, Japan, Korea, Russia, Vietnam, and more
Over the past few months, they travelled across major Malaysian destinations — Melaka, Sabah, Penang, Johor, Pahang, Langkawi, and Selangor — creating content and completing digital challenges that collectively amassed over 1.3 billion views on social media.
That's more than double last year's record of 518 million views, proving the growing impact of digital creators in promoting Malaysia to the world.
Last year, the hashtag #AllStarInfluencersAward2024 generated more than 518 million digital views and went viral across multiple social media platforms.
The previous grand winner, Saal Haerid from Indonesia, took home a cash prize of USD10,000 (about RM42,140), an exclusive trophy, and a luxury holiday to Dubai.
Organised by the Ministry of Tourism, Arts, and Culture (MOTAC), ASIA2025 is part of a larger mission to boost Visit Malaysia 2026
Supported by Tourism Malaysia, the initiative underscores how influencer-led storytelling can strengthen Malaysia's image globally, one viral post at a time.
The large-scale programme also aligns with efforts to elevate Malaysia's digital tourism industry to the international stage.
According to organiser Datuk Abd. Rahman Soltan, the All Star Influencers Award serves as a bridge between digital creativity and tourism, giving influencers across Asia and the Middle East a chance to showcase their talent while promoting Malaysia's beauty to the world.
"More than 1.3 billion digital views demonstrates how the fusion of digital creativity and tourism promotion can create a powerful impact in broadening reach and raising awareness of our destinations and culture.
"This shows that with creativity, technology, and unified support, we can bring Malaysia to the forefront of the global digital stage. We believe that digital influence now plays a key role in shaping the nation's image and unlocking new opportunities in the tourism industry.
"We aim for ASIA2025 to be a space for content creators to sharpen their talents, share inspiration, and collectively elevate the digital and tourism industries in the region," he said.
