Cover image via Absolut Bazaar
Follow us on Instagram, TikTok, and WhatsApp for the latest stories and breaking news.
For Malaysians doing their Raya shopping this year, the Absolut Bazaar X Festival Gaya Raya (ABxFGR) has been a huge treat
But it's not over yet! This year's event is spread across three locations: Brunei, Penang, and Kuala Lumpur. After making stops at Brunei and Penang, ABxFGR is set to culminate in a massive 66-hour non-stop finale in KL.
Marking its fifth anniversary, the hugely popular Hari Raya event returned this year with a larger regional tour and more booths than ever before.
Recognised by the Malaysia Book of Records as Malaysia's Largest Raya Festival Expo in 2024, the event continues to position itself as a major platform for local entrepreneurs while giving shoppers a one-stop destination for Raya preparations.
The festival has already generated over RM61.5 million in sales since 2022
The organisers are also continuing their CSR initiatives supporting orphans and single mothers' associations, which have been part of previous editions.
Across the past four years, ABxFGR has recorded several milestones, including:
- RM61.5 million in total sales
- 2,432 booths
- 7.96 million visitors
- More than 3,500 entrepreneurs and 700 local brands
The organisers say the event is meant to help SMEs grow their brand visibility while connecting with consumers during the Raya season.
Here's what went down, and what you can still look forward to:
1. Brunei
The tour began at the BRIDEX Convention Centre in Brunei, lasting from 27 February to 1 March.
Organisers estimated around 120 booths and more than 80 food stalls, with around 80,000 visitors throughout the three-day event.
The Brunei edition also featured activities such as Grab The Gold, alongside performances and sales promotions during the festival.
2. Penang
The second stop took take place at PICCA Convention Centre in Penang from 6 to 8 March 2026.
According to organisers, the Penang leg featured:
- 206 booths
- Over 40 F&B vendors
- More than 350,000 expected visitors
- Estimated RM7 million in exhibitor sales
Visitors were also given the chance to experience the Money Chamber activity, alongside shopping promotions and stage performances.
3. Kuala Lumpur
Currently ongoing, the biggest highlight of the tour is the grand finale at the Malaysia International Trade and Exhibition Centre (MITEC) from 13 to 16 March 2026.
The event runs non-stop for 66 hours from 12pm on 13 March to 6am on 16 March.
The KL edition is expected to be the largest segment of the festival with:
- 750 booths
- More than 70 food vendors
- Estimated 2.95 million visitors
- Projected RM29.2 million in exhibitor sales
Visitors can also try the Cengkaman Lebaran (Human Claw Machine) activity during the event.
Beyond shopping booths, the expos also feature food festivals, celebrity performances, and shopping promos
ABxFGR hosted a Mini Absolut Food Fest, which brought together over 50 food vendors inside and outside the exhibition halls.
Other attractions include:
- Happy Hour sales
- Performances by Malaysian singers
- Interactive activities for visitors
