Cover image via Brenda Mak / SAYS & 7-Eleven (Provided to SAYS)
7-Eleven Malaysia is proving that good coffee and tasty food don't always have to come with a hefty price tag
In conjunction with Hari Kebangsaan, the brand rolled out its Rasa Premium, Harga Berbaloi campaign, spotlighting CAFé by 7-Eleven.
With more than 700 outlets across Peninsular Malaysia, CAFé by 7-Eleven brings café-style comfort food and artisanal coffee right into your neighbourhood convenience store, all at affordable prices.
To celebrate the campaign, 7-Eleven went all out in August with LRT and bus wraps, in-store promos, surprise sampling, and even handed out free coffee at four LRT stations.
Check out the CAFé by 7-Eleven promos that prove premium taste doesn't require a premium price tag:
- Free coffee during the Hari Kebangsaan Celebration at Dataran Putrajaya on 30 & 31 August
- Buy Any Coffee, Free 1 Iced Latte promotion until 30 September
- 7Meals: A complete hot meal for only RM9.90
- 7Savers: Mix and match two items from a selected range for RM5.90 or RM6.90
Designed for modern lifestyles, CAFé by 7-Eleven offers quick, tasty, and satisfying options for Malaysians always on the move.
Think fresh sandwiches, onigiri, hot meals, and its newly launched Black Pepper Chicken Burger, paired with freshly brewed coffee that starts at just RM2.90.
At the campaign launch event, two-time Malaysia Brewer's Cup Champion and ONO Specialty Coffee & Matcha co-founder Shaun Liew did a blind taste test with his team
To his surprise, the cup they unanimously chose as smooth and well-balanced turned out to be 7-Eleven's brew. Now, he's even included it in his regular coffee routine.
The secret? CAFé by 7-Eleven's unique blend of Brazil Cerrado for nutty, malt-like notes and Fairtrade Sumatra Mandheling for chocolate tones and gentle plum acidity.
Watch the video below to see what else went down at the launch event:
