Cover image via TikTok Shop
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TikTok Shop is stepping up its support for local and international brands in Malaysia through its authenticity-guaranteed Mall programme
The e-commerce platform plans to host over 1,000 All-Star LIVE sessions across 2026 to help brands reach millions of customers nationwide.
All-Star LIVE sessions are premium shoppable livestreams organised by TikTok Shop in partnership with celebrities and top-performing affiliate creators
They aim to help businesses of all sizes, including local MSMEs, grow their presence and engage directly with shoppers.
"In 2025, we hosted more than 100 All-Star LIVE sessions in Malaysia, which helped participating Mall brands achieve an average sales uplift of over 160% compared to a normal day.
"The overall sales of Mall programme brands also grew 2.3 times faster than marketplace sellers this year," said Nur Azre Abdul Aziz, Senior Director of Strategic Partnerships, TikTok Shop Malaysia.
Nur Azre added that the results validate TikTok Shop's efforts to help brands build recognition and consumer trust
Features such as the 100% Authenticity Guarantee, 30-day free returns, and Super Brand Days have made it easier for brands to scale.
"With more than 1,000 All-Star LIVE sessions next year, we hope to see more local MSMEs grow into household names through Shoppertainment," she said.
Hundreds of local entrepreneurs and industry experts gathered at the TikTok Shop Mall Ascend event to celebrate top-performing brands
Among those in attendance were Senheng, PerySmith, Ceecile Women Sportswear, and Panda Eyes, highlighting the success of brands thriving under TikTok Shop's authenticity-guaranteed Mall programme.
