Cover image via Shopee (Provided to SAYS)
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Shopee Malaysia kicked off its highly anticipated 11.11 Big Sale with a bang last weekend, hosting two massive events — Shopee House and the Shopee Superstar Awards 2025 — that brought together some of the country's top creators, brands, and partners
Powered by Proton Malaysia and La Roche-Posay, the two-day showcase held on 1 and 2 November was all about creativity, collaboration, and community.
The weekend started with Shopee House, a networking event designed to strengthen partnerships between Shopee's brands and affiliates. Over 85 brands and 600 Shopee affiliates came together, resulting in more than 1,300 new collaborations as they explored content strategies and product launches ahead of the big sale.
The celebrations ended on a high note with the Shopee Superstar Awards 2025, which recognised some of the country's most influential creators and affiliates.
A total of 136 awards were presented across 31 categories, including 10 fan-favourite titles decided by public votes. Top honours went to members of the Shopee Affiliate 5 Million Ringgit Club and 3 Million Ringgit Club, celebrating affiliates who hit major sales milestones this year.
Dato' Sri Aliff Syukri, Shopee's 11.11 Big Sale brand ambassador, took the stage to share his story
"When I first started my business, I never imagined standing here as Shopee's 11.11 brand ambassador. But Shopee has shown that anyone, with hard work, creativity, and faith, can turn small beginnings into something great. I hope tonight reminds everyone that your success story might be the next one celebrated on this stage," he said.
Celebrities and creators like Arieff Yong, Asyraf Rozami, Mak Kiah Ferry, Ryan Howlett, Shak Shazwan, and Sharifah Rose were among those celebrated for inspiring Malaysians through their creativity and "Lagi Murah" deals.
Media partners, including The Star Media Group, Sinar Harian, China Press, Sin Chew Daily, and New Straits Times were also recognised for their continued support in amplifying Shopee's stories of digital growth.
Adding to the excitement, Proton Malaysia unveiled its all-new Saga for the first time during the awards night.
The 11.11 Big Sale is now in full swing, featuring Daily Superstar Livestreams with Bella Astilah and Dato' Sri Aliff Syukri, plus Shopee Lagi Murah 50% off daily deals with free shipping and no minimum spend
You can also join the Shopee X Proton Giveaway via the ICON HUNT and SPayLater Shopee Mission for a chance to win the all-new Proton Saga.
Head to Shopee's 11.11 page to join the fun and score your deals.
