Cover image via Syazwan Bahri/SAYS
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Samsung Malaysia has partnered with Dolby Laboratories to introduce a new range of 'Super Big TVs' equipped with Dolby Atmos, aiming to significantly elevate the standard of home entertainment
These new models combine Samsung's largest and most technologically advanced screens with the immersive, multidimensional soundscape of Dolby Atmos.
The collaboration is designed to offer consumers a truly cinematic experience from the comfort of their sofas. By integrating Samsung's cutting-edge visual innovations and intelligent picture processing with premium audio, the showcase demonstrates how these technologies work in harmony to transform and redefine the modern living room experience.
SAYS managed to get a sneak peek and first-hand experience with all of Samsung's highlights for the day.
First, we went through the Art room
Samsung showcased the Frame Pro within the experiential room, where it successfully deceived the eye. At first glance, the screen appeared to be an immaculate oil painting of Van Gogh's Starry Night; it was only upon closer inspection that we realised it was, in fact, a television display.
The Frame Pro features Samsung's glare-free matte display, which ensures what is on screen remains clear and free from reflections. This technology allows you to appreciate the nuanced textures of artwork exactly as intended, letting you enjoy art as it was meant to be seen, and TV as a premium viewing experience.
You can also style the Frame Pro to perfectly match your taste and interior décor with a range of customisable bezel frames. Once you have chosen the colour that best complements your space, installation is effortless — simply snap the sleek magnetic bezels onto the sides of the TV.
We then went to experience the home cinema setup
The centrepiece of this showcase is the Samsung 115-inch model, the 115QN90F, which spearheads the brand's expanded Super Large Screen lineup.
This massive display is equipped with the Supersize Picture Enhancer, a feature designed to precisely optimise images across its vast surface area.
The inclusion of Quantum Mini LED Pro technology ensures exceptional brightness and contrast, delivering deep blacks, vivid colours, and remarkable clarity in every scene.
The TV also features glare-free technology — similar to the Frame Pro — which maintains visual comfort even in brightly lit or sun-drenched rooms.
When combined with the Samsung HW-Q990F soundbar, the system produces a cinematic, room-filling audio performance. This pairing effectively highlights the flawless synchrony between the premium visuals and the immersive sound.
Lastly, we tried gaming on Samsung's home entertainment setup
The final experiential room was tailored specifically for gamers. Playing Grid Legends on the massive screen, paired with Dolby-enhanced audio, transported us directly onto the racetrack. Every tyre squeal and engine rev was rendered in high fidelity, providing clear aural cues that helped ensure we stayed on the right line throughout the race.
The Q-series soundbar features automatic calibration that adapts audio to the specific acoustics of your room.
Whether installed in a compact bedroom or a spacious living area, the system intelligently optimises the output to ensure peak performance. This technology delivers a precise 3D audio experience, positioning sound exactly where it would occur in real life for maximum immersion.
A key highlight is Q-Symphony, a Samsung-exclusive feature designed to create a unified soundstage.
Unlike traditional setups that mute the television's speakers when an external audio device is connected, Q-Symphony synchronises the Q-Series Soundbar with compatible Samsung TV speakers. This allows both the TV and the soundbar to operate simultaneously, working in harmony to produce a richer, fuller, and more dynamic sound.
