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Artificial intelligence (AI) is everywhere, and while it's a cool tool, it's getting harder to tell what's real and what's not
That's why REV Media Group has rolled out 'REAL ke AI?', a campaign that uses fun challenges to help Malaysians spot the difference.
Here's a snapshot of all the 'REAL ke AI?' challenges:
1. The first challenge was all about spotting the imposter AI colleague
It featured familiar (and lesser known) REV Media Group personalities alongside their AI-generated doubles. Viewers had to figure out which face was real and which was fake, and many quickly realised it was not as easy as it seemed.
2. Next, viewers learnt three quick tips to spot AI-generated content
Using infographics, REV Media Group broke down three practical methods to detect AI: looking out for hidden AI labels, spotting face-swaps, and distinguishing between a genuine voice and a generated one.
3. The campaign also showed the dangers of AI voice scams
Another challenge dramatised a scam call where Taro received a request for money from his 'friend' Sha. The voice sounded convincing, but it turned out to be AI-generated, a reminder to always pause before believing what you hear on the phone.
4. The last challenge highlighted how easy it is to manipulate content
The campaign also jumped on trending Hari Kebangsaaan parade-style edits, from 'super hot doctors' to a giant orange cat marching with the K9 unit.
More challenges are on the way. The 'REAL ke AI?' campaign is just getting started!
Fresh challenges and educational content are rolling out on REV Media Group's official Instagram, as well as across SAYS, Rojaklah, and OhBulan. So, make sure you keep your eyes peeled!
