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REV Media Group, Malaysia's leading digital publisher, today announced it is the first Malaysian publisher to launch DeeperDive
DeeperDive brings the power of Gen AI search engines directly onto publisher websites, and will be integrated onto REV Media Group's flagship news site, the New Straits Times (NST).
What this means is that readers will be able to ask questions and receive instant, contextual answers sourced directly from trusted journalists and editors of the publication
As the digital arm of Media Prima Berhad, REV Media Group commands an impressive monthly reach of over 10 million unique visitors across a vast network of over 30 media brands.
"We are excited to be the first Malaysian publisher to adopt DeeperDive technology," said Nicholas Sagau, Chief Operating Officer, REV Media Group.
"Our mission is to deliver exceptional content experiences to our substantial audience. By integrating DeeperDive on the New Straits Times, we are using cutting-edge AI to enhance engagement, drive deeper content exploration, and create new avenues for revenue growth, all while reinforcing our brand as a trusted source of news and information."
Farrah Naz Karim, Deputy Group Managing Editor, News & Current Affairs, Media Prima Berhad, and Group Editor of New Straits Times, added, "At New Straits Times, our focus has always been on delivering credible, timely and relevant journalism to our readers.
"With DeeperDive on our new portal, we are making it easier for audiences to discover our content, explore related stories, and find useful context from a source they trust. It strengthens the reader experience while keeping quality journalism at the centre of how we serve our audience."
DeeperDive prompts questions that may interest readers, delivers direct responses, and surfaces additional context and stories
By offering intuitive, conversational interfaces and instant, relevant answers, REV Media Group aims to maximise the value of its extensive content archive.
Here's how DeeperDive benefits news portals like NST:
- Smarter, more diverse answers: Readers receive rich, multifaceted answers and real-time insights from over 600 million daily active users globally
- Increased readership and engagement for publishers: Every reader question gets a clear, intuitive answer, keeping users engaged longer and encouraging deeper content exploration
- Unlocking high-intent ad revenue opportunities: DeeperDive has the potential to create a new monetisation channel for publishers by inserting contextually relevant, high-intent ads directly into the AI-powered results page
