Cover image via Lamborghini
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Lamborghini has officially cancelled development of its first all-electric vehicle, the Lanzador, after realising its core customers aren't keen on a silent ride
Originally positioned as the brand's leap into the electric era later this decade, the model has been sidelined in favour of a plug-in hybrid strategy.
This pivot marks a significant shift for the Italian carmaker, which had previously showcased the Lanzador as a visionary 2+2 Ultra GT concept.
The now-cancelled Lamborghini Lanzador.
Image via LamborghiniLamborghini CEO Stephan Winkelmann revealed this during an interview with The Sunday Times, saying that pursuing a full electric vehicle (EV) in today's market was a gamble
He suggested that forcing an EV into the lineup without genuine buyer appetite risked becoming little more than "an expensive hobby" for the manufacturer. This conclusion followed over a year of rigorous internal deliberations and extensive consultations with both global dealers and the brand's most loyal buyers.
The feedback from the market was remarkably consistent: the demand for a fully electric Lamborghini was "close to zero".
For the typical Lamborghini owner, the hesitation does not stem from a lack of speed or technical capability; rather, it is a matter of emotional connection. While electric motors provide instant torque and record-breaking acceleration, they currently fail to replicate the visceral theatre — the specific engine roar, mechanical response, and distinct character — that defines a petrol-powered supercar.
Consequently, the Sant'Agata Bolognese-based firm is doubling down on its Direzione Cor Tauri electrification roadmap, which prioritises hybridisation over pure electrification
By the end of the decade, Lamborghini aims to transition its entire line-up to hybrid power. This approach allows the company to satisfy increasingly stringent European Union emissions regulations while retaining the high-performance combustion engines that customers demand. The successful launches of the Revuelto flagship and the Urus SE SUV have already demonstrated that buyers are willing to accept electric assistance, provided a petrol engine remains the heart of the machine.
'Direzione Cor Tauri', as presented to SAYS in 2023.
Image via Syazwan Bahri/SAYSLamborghini's cautious stance contrasts with its historic rival, Ferrari, which is reportedly moving ahead with plans to launch its first fully electric model in the near future.
While Lamborghini is not ruling out an EV indefinitely, the brand is committed to preserving the internal combustion engine for as long as legally and technically feasible.
