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If you're in marketing, chances are you're already thinking about how AI is reshaping your playbook
On 18 June, a one-day event in Damansara Heights promises to tackle that head-on.
CTRL + Growth Marketing Lab, happening at the sleek PXP Pavilion, brings together some of the region's top minds in marketing, tech, and branding.
The event is organised by MOLE, OpenAcademy, and TactUs for those who want actionable strategies to implement AI in their marketing funnel.
Image via Eventsize
The highlight of the event is a panel titled 'Future-Proofing Marketing – AI, Personalization & Data-Driven Growth'
The session, moderated by BFM radio presenter and producer Roshan Kanesan, is stacked with speakers like:
- Leo Tan, CEO of beBit SEA, who'll share how data-led personalisation works in the real world
- Daryll Tan, Co-Founder of OpenMinds, a name familiar to anyone tracking MarTech in Malaysia
- Shermaine Wong, the branding force behind Cult Creative
- Tengku Wazir, ex-Carousell and Mudah, now leading TactUs
There's also a hands-on workshop titled 'Marketing Rewired', run by Michelle Phang of OM Digital, where you'll learn to build smarter funnels using automation and AI
The event runs from 3pm to 11.30pm, and yes, there's even pickleball if networking in a boardroom feels too 2019.
Tickets start from RM188 (early bird) to RM249, or RM98 if you're just dropping by for the networking bit.
If you're a founder, CMO, or just trying to stay abreast with the latest marketing trends, this might be worth pencilling in.
