Cover image via VNG Games (Provided to SAYS)
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The CookieRun franchise is currently undergoing its most significant evolution to date with the release of CookieRun: OvenSmash
Developer Devsisters has officially opened pre-registration for the new title, marking the franchise's first entry to focus on real-time player-versus-player (PvP) battles.
This move signals a historic departure for the series, transitioning from its established side-scrolling runner roots into the competitive arena of high-stakes combat.
The game unfolds within a lively urban fantasy setting known as Platter City
This central hub serves as a meeting point for classic characters like GingerBrave and introduces a new generation of Cookies, such as Melon Soda Cookie and Icepop Cookie.
The shift to a "battle action" format aims to deepen the existing lore while presenting a more intense and modern aesthetic compared to its predecessors.
Gameplay has been engineered for quick sessions, with each match restricted to a three-minute time limit to accommodate mobile users
Although the matches are brief, the title offers considerable strategic variety; players can choose from eight distinct combat roles, including Mage, Tank, Bruiser, Marksman, Support, Controller, Bomber, and Assassin.
Such diversity indicates a complex competitive meta designed to reward mechanical proficiency and tactical coordination. To provide further depth, the developers have implemented "Spell Cards", unique skills that can be deployed to turn the tide of battle during its final moments.
Pre-registration officially began on 26 March across both iOS and Android platforms
Those who sign up early will receive immediate digital incentives, including 10,000 Coins to facilitate their initial progress.
The regional launch also features community milestone targets that unlock exclusive items for all players.
Notably for the Malaysian market, these rewards include two Southeast Asian-exclusive cosmetics, such as a 'Teh Tarik Back' accessory — a clear tribute to local culinary traditions. If the global registration count surpasses one million, all participants will be granted the Summer Spirit Set skin.
In addition to digital bonuses, the campaign offers physical prizes for selected participants, ranging from DJ Miya Headsets to custom controllers and plushies.
