Malaysia Airlines Is Now Liverpool’s Official Airline Partner

The club is "exceptionally proud" to team up with the national airline.

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Malaysian Airlines has signed a three-year deal with English football club Liverpool Football Club (LFC)

Image via Mediacorp

The deal was announced today, 11 October, by MAS CEO Peter Bellew and LFC's Chief Commercial Officer Billy Hogan in Kuala Lumpur.

**Through the agreement, Malaysia Airlines will become LFC's official global airline partner.**

MAS hopes the partnership would increase awareness for the airline as well as draw in more tourists to Malaysia

Image via TTG Media

The partnership with Malaysia Airlines replaces the one with Garuda Indonesia which ended earlier this year.

The North England club believes the partnership is a reflection of Malaysia and Liverpool's common love for the sport of football

Image via Liverpool FC

Aside from branding opportunities, Malaysia Airlines also has access to Liverpool players who would act as the airline's ambassadors

As for the worth of the deal, Bellew didn't disclose the amount but he said it is "well under 10 percent of the advertising budget for the year".

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