Cover image via G-SHOCK (Provided to SAYS)
Casio has officially named Zizan Razak as the first-ever Malaysian brand ambassador for G-SHOCK
From the silver screen to the racetrack and now the world of iconic timepieces, the multitalented entertainer has consistently made waves both in the fashion world and local entertainment scene.
This announcement positions Zizan among a select group of regional G-SHOCK figures under the brand's FAMS (Fashion, Art, Music, Sports) collective. The move reflects Casio's efforts to localise its global identity.
Image via G-SHOCK (Provided to SAYS)
Hailing from Dungun, Terengganu, Zizan broke into the public eye through Raja Lawak and Maharaja Lawak, quickly becoming a household name
With back-to-back wins in Super Spontan and a film career that includes fan-favourite franchises like Polis Evo and Abang Long Fadil, Zizan has proven he's more than just a funny guy.
But there's another side to him too: the speed junkie. After years as a loyal fan in the stands, Zizan took things up a gear by competing in the PETRONAS Grand Prix of Malaysia in 2024, cementing his status as a true all-rounder.
Image via G-SHOCK (Provided to SAYS)
Zizan joins an international FAMS line-up that includes Dwight Ramos (Filipino basketballer in Japan's B.League), Rizky Ridho (Indonesian footballer), and Superbon (ONE Championship kickboxing champ)
Zizan kicks off his ambassadorship with the G-SHOCK 6900 series, a bold and beloved model that first hit the scene in 1995. Known for its signature front button and triple graph dial, the 6900 has long been a favourite among collectors and casual fans alike.
Now, three decades later, it's still a standout.
To keep up with the latest, visit the G-shock website and follow @gshock_casio_my on Instagram for exclusive updates, behind-the-scenes content, and upcoming launches.
Image via G-SHOCK (Provided to SAYS)
"At Casio, time isn't just something we measure — it's a mindset. With G-SHOCK, we've always stood for toughness, innovation, and unapologetic individuality," said Yuki Mutsui, Managing Director of Casio Malaysia.
"In Zizan, we've found someone who lives that spirit effortlessly. He's bold, sharp, and completely original — someone who can switch from sophistication to sheer energy in a heartbeat. His presence, humour, and influence make him the perfect fit for the G-SHOCK FAMS community, and we couldn't be more excited to welcome him as our very first Malaysian brand ambassador," Mutsui concluded.
Image via G-SHOCK (Provided to SAYS)
