Cover image via Nutox
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Malaysian skincare brand Nutox has launched Lifté Youth, a new line created to support well-ageing in a more balanced way
The launch marks a significant milestone as Nutox approaches its 20th anniversary in 2026, celebrating two decades of skincare expertise since its founding in 2006.
Designed for women aged 35 to 50, Lifté Youth acknowledges modern routines where time, confidence, and consistency matter
Instead of promising dramatic overnight changes, the range focuses on supporting skin as it evolves — helping it feel firmer, more hydrated, and comfortable with continued use.
"Today's consumers want to age well, confidently and on their own terms," said Jasper Lim, Executive Director of Tohtonku.
"Nutox Lifté Youth is our answer to this shift, delivering skincare that provides immediate results while supporting long-term skin health."
The Lifté Youth range is formulated with a blend of thoughtfully selected ingredients
This includes AiyuLift ActiVance, Lacto-PDRN, and Bakuchiol, which work together to support skin resilience and overall appearance over time. This balanced formulation approach reflects Nutox's belief that well-ageing is about consistency, not shortcuts.
Beyond daily care, Lifté Youth also places importance on night-time recovery. Its night products are designed with rest and relaxation in mind, recognising that skin renewal often starts when the day finally slows down.
Lifté Youth marks Nutox's first complete lifting-focused regimen, featuring a serum, essence, day cream, and night cream
Each product plays a different role in supporting skin confidence throughout the day and night.
The new sub-brand is available exclusively at Watsons Malaysia, across 612 stores nationwide, making it easily accessible for women across the country.
