Cover image via Nutox (Provided to SAYS)
Follow us on Instagram, TikTok, and WhatsApp for the latest stories and breaking news.
Nutox, one of Malaysia's most trusted skincare brands, just launched something fresh for the new generation — the Nutox Targeted Serum Range
Designed with Zillennials in mind, the new line keeps up with the "skinimalism" trend of fewer products, smarter results.
The Nutox Targeted Serum line has four serums tailored to different skin needs — brightening, hydration, lifting, and soothing. Each one also comes with built-in anti-ageing benefits.
Besides being effective, the new range is super cute too, with modern pastel-toned bottles that are Insta-worthy enough to sit on your vanity.
To launch the new line, Nutox transformed the Twentyfive7 Experience Gallery into a whimsical Secret Garden Wonderland
The gorgeous pastel-themed setting was designed to reflect the fresh, modern appeal of the new range. The event showcased the brand's commitment to delivering effective, simplified skincare that resonates with today's lifestyle-driven, ingredient-conscious audience.
Besides getting a first look at the serums, attendees also got to met four playful characters created in collaboration with local creative talent @Yello_banana.
Each character represented a skin need and mood, making the products feel relatable and fun.
The Nutox Targeted Serum Range is now available at 400 Guardian stores nationwide, featured in both the IYKYK bay and the Nutox home shelf for maximum visibility
"With Guardian's strong presence and trust among beauty shoppers, we are confident this range will connect with new users and unlock meaningful growth for the brand," said Winnie Pok, General Manager (Commercial) of Tohtonku Sdn Bhd.
Nutox, which has been redefining beauty since 2006, is best known as Malaysia's pioneer in bird's nest skincare.
With this new serum line, the brand is taking a bold step to connect with a younger, lifestyle-driven audience, proving that skincare can be effective and aesthetically pleasing.
Look out for more #SAYSBeauty tips and trends!
Image via SAYS
