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This Spotlight is sponsored by Shopee.
Last week, the 8.8 Shopee Live Fashion Week lit up Malaysia's fashion scene!
From unbeatable savings to daily fashion content and non-stop livestream entertainment, shoppers were treated to a 'Lagi Murah' online shopping experience.
Daily vouchers on trendy items and free shipping vouchers, plus special appearances by Sharifah Rose, Cupcake Aisyah, and Shak Shazwan made the fashion week feel even more festive.
And it wasn't just Malaysian shoppers having all the fun. Fashion brands got a major boost this year thanks to the combination of Shopee Livestream, Shopee Video, and affiliate marketing.
Livestream fashion marathons pulled in 3x more viewers than usual, while shoppers got to save millions of ringgit in the process
Livestream viewers on peak day tripled compared to a normal day, and shoppers saved more than RM14 million through Shopee Live purchases. Orders for fashion brands jumped by 2.9x, with affiliates helping drive one in every four orders.
Even brands noticed the difference. Panda Eyes, known for its variety of fashion finds, said their orders shot up 3.5x during the campaign.
Cupcake Aisyah, who modelled in the Shopee Live Fashion Runway Show, said: "It gave me a unique opportunity to connect with Malaysians, share my love for fashion, and show my followers how to shop smart, something I genuinely enjoy doing."
(From left) Content Creator Sharifah Rose, Nur Aisyah (Cupcake Aisyah), Shak Shazwan
Image via ShopeeOn top of livestreaming, Shopee Video was another effective tool for fashion brands
Led mainly by affiliates, they used bite-sized, creative videos to showcase their favourite 'Lagi Murah' fashion picks, and it worked. Fashion brands tapping into Shopee's 800,000-strong affiliate network saw almost double the sales through Shopee Video.
The platform's 'Get Ready With Shopee' (GRWS) contest took things to another level, where thousands of fashion-themed Shopee Videos were submitted during the campaign, garnering more than 15 million views in total — all while giving featured fashion brands a serious visibility boost.
This year, the top searched fashion categories during the 8.8 sale included women's shoes, bags, and blouses
"8.8 Shopee Live Fashion Week shows how our content tools, together with affiliates, help connect brands and buyers.
"By making it easier for shoppers to find what they want, we continue to reinforce Shopee as the preferred platform for affordable fashion," said Tan Ming Kit, Head of Marketing at Shopee Malaysia.
All in all, Shopee is committed to supporting the growth of businesses of all sizes. Stay tuned to more updates from the online shopping platform the rest of the year!
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