NIVEA Impresses Raja Permaisuri Of Perak With Cool Beauty Gadget At Piala Seri Endon 2025

The event also marked five years of collaboration between NIVEA and Piala Seri Endon.

Enlarge text
Cover ImageCover image via NIVEA

Follow us on InstagramTikTok, and WhatsApp for the latest stories and breaking news.

This Spotlight is sponsored by NIVEA.

At this year's Piala Seri Endon, the Raja Permaisuri of Perak, Tuanku Zara Salim, was wowed by a cool new beauty device from NIVEA

Amid the colours and intricate designs of Malaysia's most celebrated batik design competition, the Raja Permaisuri of Perak, Tuanku Zara Salim, was presented with a gift from NIVEA that symbolised the blending of innovation and tradition into one sleek package: a NIVEA LUMINOUS630 Skin Glow Vanity Box.

SAYS.com
Image via NIVEA

The NIVEA LUMINOUS630 Skin Glow Vanity Box by NIVEA symbolises a seamless mix of innovation and tradition

Presented by Dr Christopher Veirhaus, Country Manager of Beiersdorf Malaysian and Singapore, the box was adorned by batik-inspired patterns on the outside and opened up to reveal a clever face-scanning mirror capable of analysing skin health, alongside NIVEA's latest LUMINOUS630 Skin Glow Serum.

SAYS.com
Image via NIVEA

After testing it on her own face, Raja Permaisuri Tuanku Raja Zalim was confirmed to have naturally healthy and radiant skin, which almost anyone can achieve by using the LUMINOUS630 Skin Glow Serum.

SAYS.com
Image via NIVEA

The NIVEA LUMINOUS630 Skin Glow Serum has become one of the hottest beauty products of 2025

SAYS.com
Image via NIVEA

The serum is powered by THIAMIDOL®, a patented ingredient said to be 60 times more effective than Vitamin C*, and supported by Niacinamide and Aloe Vera to brighten, hydrate, and refine the skin's texture.

Also, its lightweight texture and visible results have made it a favourite among beauty enthusiasts worldwide.

"The NIVEA LUMINOUS630 Skin Glow Serum is our latest breakthrough, delivering visible results in just three days and giving consumers the confidence of glowing skin.

"Its lightweight, water-based texture absorbs quickly, sits perfectly under makeup, and even provides an instant glow effect, making it a favourite skin prep step for many," said Dr Vierhaus.

*In vitro test on inhibition of human tyrosinase.

This also marks NIVEA's fifth year of partnering with Piala Seri Endon and its organiser Yayasan Budi Penyayang Malaysia (PENYAYANG)

For context, Piala Seri Endon is an annual Malaysian batik design competition named after the late Tun Endon Mahmood, which serves to discover and promote batik-making talent in Malaysia.

Through its deep involvement with the competition, NIVEA has worked to draw attention to the people behind the craft while celebrating artistry, heritage, and the local communities that give them meaning.

SAYS.com
Image via NIVEA

"For us, it is about celebrating glowing moments that unite us all, from empowering everyday individuals to shine with confidence, to this royal moment of recognition," said Dr Vierhaus.

"By championing Malaysian batik and working alongside PENYAYANG, we live out our core value of CARE, being there in the moments that matter, helping people be their best selves, and making a difference in society," he added.

The NIVEA LUMINOUS630 Skin Glow Serum is available at Watsons outlets nationwide

You can also find more information on the NIVEA website and Facebook.

Look out for more #SAYSBeauty tips and trends!

Image via SAYS

Got some cool brand news to share?

Image from says.com
Image via SAYS

Take a look at all of our Spotlight stories to date here

Catch up on the latest brand buzz in Malaysia: