JAECOO Reveals Company Rebrand And New SUV At MAS 2025
The OMODA C7 SUV enters the Malaysian market.
Cover image via OMODA | JAECOO (Provided to SAYS)JAECOO Malaysia has rebranded and will now operate under the name OMODA | JAECOO Malaysia
The change marks the brand's first anniversary in Malaysia and aligns with Chery's global strategy, which has seen the 'OMODA | JAECOO' branding adopted in several other countries.
According to the company's vice president Emily Lek, this rebranding reflects the company's optimism and belief in the growth potential of the Malaysian market.
She added that as a dynamic brand focused on consumer preferences, they are ready to enhance the OMODA | JAECOO brand experience, offering stylish, high-performing vehicles and a personalised lifestyle as Malaysia's challenger premium off-road SUV brand.
Image via OMODA | JAECOO (Provided to SAYS)
In its first year, JAECOO Malaysia registered over 12,000 vehicles and expanded its network to 45 dealerships nationwide. The company also introduced its Super Hybrid System (SHS) to Malaysia with the launch of the J7 PHEV earlier this year in February.
The rebranding announcement was made at the Malaysia Autoshow 2025 (MAS 2025).
Aside from the rebranding, the company also showcased their new car: the OMODA C7 Neo crossover
Image via OMODA | JAECOO (Provided to SAYS)
To kick off their refreshed brand identity, OMODA | JAECOO gave MAS 2025 a sneak peek at the OMODA C7 Neo Crossover. This new model is set to make waves in the C-segment crossover market in Malaysia.
OMODA | JAECOO has recently highlighted its progress in efficient and sustainable mobility by showcasing its New Energy Vehicle (NEV) lineup. To further explain their vision for NEVs, they hosted a special session at MAS 2025 featuring Dr David Xianqiang Lu from Chery Automobile Co Ltd, the chief engineer behind the SHS.
Image via OMODA | JAECOO (Provided to SAYS)
The SHS, which was previously introduced in Malaysia with the JAECOO J7 PHEV, aims to provide a balance of strong performance and good fuel efficiency.
OMODA | JAECOO has rigorously tested vehicles equipped with the SHS both in Malaysia and globally, consistently achieving a remarkable driving range of over 1,300km on a single full charge and a full tank of fuel. This highlights the impressive efficiency and long-distance capability of their hybrid technology.
Image via OMODA | JAECOO (Provided to SAYS)
Test drive the current line-up of SUVs, including the upcoming JAECOO J8 luxurious off-roader
Image via Syazwan Bahri/SAYS
Visitors to MAS 2025 have the exciting opportunity to explore and even test drive OMODA | JAECOO's current lineup of SUVs. This includes the existing JAECOO J7, its J7 PHEV (Plug-in Hybrid Electric Vehicle) variant, and the stylish OMODA C9.
Notably, MAS 2025 marks the very first time the public can get behind the wheel of the JAECOO J8 SUV since its initial preview back in March.
To make these models even more appealing, OMODA | JAECOO is offering special incentives for bookings made at the autoshow
Customers who book the JAECOO J7 — both All-Wheel Drive and Two-Wheel Drive versions — can choose between five years of complimentary servicing or a very attractive loan interest rate of just 0.8%.
For those opting for the JAECOO J7 PHEV, the brand is providing an exceptional 10-year warranty or up to one million km of coverage for the engine and the high-voltage battery.
As an added bonus, all bookings made for any OMODA | JAECOO vehicle at MAS 2025 will come with a limited-edition OMODA | JAECOO Touch 'n Go card.
