Is AI Stealing Jobs Or Creating New Opportunities In Malaysia’s Creative Industry?

Government safeguards acknowledge copyright risks

The Malaysian government is actively addressing the rapid rise of AI in creative spaces.
In July 2025, Prime Minister Anwar proposed new legal safeguards specifically aimed at protecting local creativity from digital plagiarism, showing seriousness regarding artists' intellectual property.
This acknowledges the very real threat AI poses to copyright and authenticity within our local scene.

Workflow efficiency clashes with job security fears

AI integration is being pushed through bodies like the National AI Office (NAIO) to streamline workflows for Malaysian media giants, including Media Prima.
However, this efficiency boost brings palpable anxiety about job displacement for local workers.
There is also concern that the market benefits may concentrate too heavily towards massive global tech corporations rather than local talent.

Automation threat meets demand for new digital skills

Research paints a clear picture: Generative AI could potentially automate around 26% of tasks across arts, design, and media occupations.
This means traditional roles are definitely feeling the pressure of transformation, demanding that creatives pivot quickly.
Simultaneously, data shows AI-related job postings in the communication sector climbed from 4.4% to 5.4% between 2021 and 2024, suggesting new roles are emerging for those who adapt.
The cultural and creative industry, a huge economic pillar contributing RM130.7 billion to the 2024 GDP and employing over 763,100 people, is entering a fascinating, if unnerving, phase of evolution.